CosmoBiz Magazine July 2017 | Page 54

you ’ d need to start . They ’ re easy to set up , and more importantly , easy to sell . changing beauty industry . Recently , they ’ ve launched a contour palette , which is another small display . All of their products come in smaller quantities , an eyeshadow palette pack comes with six to sell and one to test , for instance , making it easier for retailers to try new items without too much investment . It ’ s also worth noting that although they do have a minimum sale price for first time customers , any purchases afterwards can be of any size . That way you can only pick up what ’ s selling or what you really need quickly .
If you ’ re looking for suggestions on where to start , stick with basics ; an eyeshadow palette , a foundation palette , essentially you want to have a basic full face . With the Crown displays , you only need one shelf to house what
One of the things we really love about Crown is that they make it easy for consumers and sellers alike to learn about the products . All of the instructions for their products are on the backs of their packaging . “ When we were coming up with our packaging , part of the conversation was how to make it as easy as possible . We know that not everyone is a makeup enthusiast or artist , so we want to make sure everyone feels like they can play with it and have great results .” For instance , their Nova and Aulora palettes are specifically meant for those who want to dabble in cosmetics . “ Are you going to be able to do the really editorial looks ? No . Are you going to be able to do your makeup so you feel like you look good going to a wedding out of town ? Yes , absolutely . Everything is included in that palette except for your foundation . You can throw that in your bag and go .” Both palettes come with ten shades of eyeshadow and three lip colors , all of which can be mixed and matched to also work as highlighter and blush making it one of the most versatile products we ’ ve seen in ages . “ It has that variety that the everyday consumer really wants ,” Samm noted , which is exactly what we love about Crown .
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