Beauty
THIS FAMILY OWNED BUSINESS HAS BUILT ITS SUCCESS ON MAKING INCREDIBLE
PRODUCTS AT INCREDIBLE PRICES
C
rown Pro proves that it doesn’t take vanity
pricing to create a consumer hype. This amaz-
ing company has been slaying the makeup
brush and cosmetic game for years and this
month, we’re bringing you an inside look at how the
company built their empire. We spoke with Samm Hall,
the wholesale accounts manager, to learn more. ried them through to today. “For almost 34 solid years
we’ve been the industry leader in creating and manu-
facturing the highest grade professional makeup brush-
es in the industry. Any makeup brush you can imagine,
we can make. Any shape, any cut, any bristle. Anything
you need when it comes to putting stuff on your face,
we can do it.”
“We are a family-owned
business; the current
owners’ mother and fa-
ther created the business
about 34 years ago out of
their garage. They start-
ed manufacturing brush-
es after they developed a
relationship with a manu-
facturing company. At first,
they provided brushes for
arts and crafts, for paint-
ing—all sorts of brush-
es. Then they realized
they could really cap-
italize on the beauty
market with make-
up brushes,” ex-
plained Samm.
This realization
came
soon
after
their
launch and has
been what’s car- “For the longest time we were solely a brush manufac-
turer, we produced brushes for ourselves and for others.
We are the largest private label brush manufacturers in
the business. A lot of times if you’re using a makeup
brush, even if it doesn’t say ‘Crown’ more often than
not it comes from us. Other places, other cosmetic
companies, don’t have the time to or the wherewithal
to secure manufacturing facilities elsewhere.” Along
with producing their own label of brushes they produce
brushes printed with another’s name or slogan on it.
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C O S M O B I Z M A G A Z I N E
Within the last 15 years, the company saw an opportu-
nity to expand—the world of professional cosmetics.
“We saw that all the money was being left on the ta-
ble in terms of what the brushes were actually putting
on people. We decided we would branch out into our
own cosmetics line, because we did see some holes in
the industry. Makeup was generally for the everyday
consumer—a housewife in Iowa—not necessarily for
the professionals that needed to do makeup on multi-
ple people. We really wanted to capitalize on that, and
create makeup that would be more for a lot of use. We
made sure all of our products have the highest pigmen-
tation
and
the smoothest
application
at a reasonable
Wholesale
Accounts
Manager, Samm
Hall