safer ingredients . With the election , we ’ ve seen a lot of companies step up and take a stand against a candidate they didn ’ t believe in . With putting more vocal views to support their customers , they have put more vocal thought into taking care of them too . Brands are embracing all-natural ingredients and creating safer products to promote healthier skin and hair . This is something that we have started to see within the last year and something that will becoming bigger in the coming years . Supply stores should expect to see consumers spending more money on brands that support their political beliefs and brands that create all natural ingredients .
The world of DIY has also affected beauty supply store sales in both positive and negative ways . For one , customers are coming in willing to try more products , spending money on things they were once hesitant to try . Because they have seen their favorite vlogger online , they trust their process and want to try the hair for themselves . They ’ re willing to make a cap themselves to sew hair on or try out a cheaper beauty supply store wig to change up their looks . This has amounted in an increase of sales for beauty supply stores although it has affected the sales for stylist . The cost to get one ’ s hair done has always been higher than actually doing it yourself .
The negative factor in this is the miseducation that some bloggers produce . Because their experience did not turn out like the person they viewed , they become angry with everyone except for them . They want to return their products and blame hair companies instead of reifying that everything said was factual . DIY is something that can continue , but because everyone doesn ’ t have the professional skills as stylist , supply stores could be caught in the crossfire .
Another change in consumer spending we have noticed is men entering the beauty supply store more and showing interest in what they are putting in their hair . Men are growing their beards and looking for detangling creams and beard butters . They want the all-natural process and to keep their hair healthy for shine and growth . With the rise of the natural hair movement , men are seeing that their hair is amazing and women love to see a man care about himself just as she does .
Another change we predict to see in the next year is the rise of beauty supply store hair and the fall of Instagram popular hair . As technology grows and people are more interested in how their products are created , consumers will see how some of their favorite brands create their products . Everyone has a cellphone , so eventually someone will show how your favorite brands are obtaining the hair and how they are “ cleaning ” the hair . With the neglect of basic hygiene and the truth unveiling just how factory brands value the customer , consumers will start to go back to supply stores to get their hair . This change will definitely be for the better and will lessen harsh conditions that we are seeing in the world today .
Lastly , we think we will see more Artificial Intelligence making its way into beauty supply stores . Have you noticed when you talk about a brand or favorite makeup company , when you go on Facebook , they have every single brand you ’ ve mentioned or thought about as an ad on your feed ? Yes , that ’ s Artificial Intelligence getting you to want to actually purchase something from that brand . Mintel has noticed this also in their 2017 Consumer Trends report . With the growing world of AI at our fingertips , we think this is something that will be introduced into our beauty supply stores . We can picture beauty companies having AI capabilities of being able to electronically try a different beauty look in the stores before purchasing . You ’ ll also be able to mix different all natural formulas to create a signature product . More technology in beauty supply stores is what we will definitely see in the future .
Changes We Predict in a Year
One change that we see coming in the next year is brands becoming more ethically-based . In the North America 2017 Consumer Trends by Mintel , it notes how brands are becoming more involved not only in politics , but how they create their products and using
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