Feature
Consumer
Spending:
Changes and
Forecasts
H
ave you really ever thought to yourself how
much your spending habits can change in
one year? Products that you were interested
in last year have been switched out to either
a new exciting brand or a brand that focuses on a goal
you have for your hair. Maybe you’re a perm-friendly
person now exploring the natural route and products to
support that. You could also be a guy tired of using the
same old Dove bar soap and actually want to invest in
products catered to your beard. In all cases, these fac-
tors are important to the market and stores. They care
about your spending habits to see what will be the next
best thing to either hurt or help their sales.
Changes are inevitable. Say, it with us. This is some-
thing that we cannot avoid and something that will
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C O S M O B I Z M A G A Z I N E
always happen, whether within a year of a month.
Change is going to happen. As a salon or retail owner, it
is important to take a look at changes consumers will be
making in the future. Let’s discuss some changes cur-
rently seen in the market if you haven’t been paying at-
tention and forecast what we see coming the next years.
Other changes will definitely make headlines, but here
are the major changes we see making a difference in the
overall buy-and-sell process.
Changes Today
For the past five years, there have been multiple chang-
es in consumer spending at beauty supply stores and
what customers are investing their money in. The first
is consumer spending in popular Instagram hair rather
than safer beauty supply store hair. As we always note,
beauty supply store hair has several benefits that most
customers ignore. For one, it goes through a number
of sanitation processes that some third-party hair bou-
tiques don’t experience. How do you really know where
your hair is coming from when purchasing hair from
the most boosted post on Baller Alert or The Shade-
room. These companies pay for huge marketing instead
of paying for quality cleaning to supply top-grade hair.
IG hair boutiques, are again, a trendy piece and few
trends last only for a time.