CosmoBiz Magazine February 2020 | Page 30

Beauty VITAGURL Launches New Women›s Beauty Supplements Esse Nutrition, LLC announced their launch of VITAGURL, a new brand of women›s beauty & lifestyle supplements. The boutique vitamin line designed by women, for women focuses on being ageless, with a variety of premium quality supple- ments targeted to the Gen X woman. While the VMS industry is huge and growing in the U.S., there has been little focus on approaching the category from an anti-aging beauty angle, spe- cifically targeting optimum health for women. As noted in recent Datamonitor research, China and Japan are setting the trend for using women›s supplements for beauty from the inside out, and are leading this segment›s market growth. With social media and lifestyle health & wellness becoming more and more important for the young- er generation, Vitagurl is coming at the right time. «Women from our generation are interested in living longer and healthier,» says Kristin Chad- wick, founder of Vitagurl. «We know that if you feel good, you look good. We want to spread the 30 C O S M O B I Z M A G A Z I N E word about optimum health not only through our supplements, but through fun, exciting inspira- tion that supports a positive outlook on life.» Vitagurl plans to launch online, through social channels at facebook.com/vitagurl and instagram. com/vitagurl, influencers and women›s events. To learn more, visit us here or contact support@ vitagurl.com. About Vitagurl: VITAGURL is a new, premium line of beauty sup- plements that are designed for women, by women. The «Be Ageless» line consist of soy-free, glu- ten-free and non-gmo formulas that focus on opti- mum health including supporting memory, diges- tion, sleep, mood, weight management and beauty. The VITAGURLS, based out of Santa Monica, CA promote messages of health, fitness, beauty and all things positive.