CosmoBiz Magazine April 2016 | Page 58

Feature HAIRSTYLES FOR THE GROOM with WHITNEY VERMEER T his month’s issue is all about bridal hairstyles, but who’s to say we shouldn’t include the groom? Since men these days are more open to trends, we’ve looked, once again, to Whitney VerMeer’s expertise in men’s hairstyles. Whitney shares with us a few of her clients’ wedding day hairstyles and explains how she achieved the looks. Whitney: So often men’s wedding grooming is overlooked. We hear so much about the bride, but it isn’t just her special day- it’s his too. In fact, not only are men getting their hair appointments arranged prior to their wedding, they’re also getting their groomsmen involved as well. Generally, I recommend the groom coming for the haircut a week or two in advance depending on the desired result. Some men prefer a more lived- in look and don’t want to look like they just had a fresh haircut. Whitney is a specialist in men’s grooming and hair styling, and has released a solo collection and team collection with NAHA in 2015. Her interest is deeply embedded in creative design and sculpting, editorial photo work, and catering to high-end and creative clientele. For more information on Whitney, you can visit her website www. whitneyvermeer.com, or check out her social media profiles: Twitter & Instagram @whitneyvermeer and facebook.com/whitney. vermeer JESSE Guys also want to look good day of, and just as much as brides want their bridesmaids to look good, grooms want the same. I had the pleasure of cutting the entire groom’s party. It was fun for him to treat his friends, and I had a great time going on location to cut and style for the wedding. I think we will see this becoming a more common trend as the men’s market continues to grow in our industry. As you can see- Jesse has an abundance of hair. Not only is it extremely coarse and curly, but it grows incredibly fast. For this reason, we cut his hair the day before his wedding. To maintain a clean, well-groomed look, I executed a high fade on the lower portion of his head and took the perimeter down to the skin. The top portion I connected vertically and essentially cut into a square. I then went in and removed the weight with my texturizing shears. Many people debate using this tool on curly hair- and I agree on one thing- if you don’t know 100% how to utilize a texturizing shear and go into it without a plan, you shouldn’t use one. I, personally, love to use my Hattori Hanzo HH13T for hair like this because it removes 55% of the hair. This style was towel dried and finished with hard cream pomade to support his curl. 58 COSMOBIZ SALON APRIL 2016 Groom: Jesse Williams Photographer: Light and Fade