MARC JACOBS
A combination of finger waves and natural hair
Here’s what Guido had to say about the look he created for
Marc Jacobs:
“Marc Jacobs’ shows are always a surprise and not what you expect. This season is
unnatural and all about a character. The look is a total top-to-bottom, fun, crazy, Marc
Jacobs girl. I created finger waves, an old-fashioned technique that was popular in
the 20s, but I modernized the look by leaving alone the ends of the hair. In the end you
have two textures: a very sculptural, set look, and then the natural hair. It feels very
gothic, strange and almost boyish. We’re so used to seeing things so precise and this
look is quite arresting in a way. I used hardwear 16 gel, which we finger-waved into the
hair, and then set with foreceful 23 hairspray. It is a very set look but something that
could be translated to what you might see on the street. For example, if a girl wanted
to do one simple finger wave and then leave the rest of her hair natural.”
Image from aboutmarcjacobs.com
GET THE LOOK
1. Using a comb, create a clean center part on dry hair. Starting
one inch above the ear on one side of the head, use comb to
create a horizontal section. Clip hair on the top half of the hairline section to keep out of the way.
2. On the horizontal bottom section, use fingers to generously apply hardwear 16 super-strong sculpting hair gel to area beneath
the created hairline.
3. Repeat step two in sections one inch apart, gradually making
your way toward the top center part. Repeat process on the
opposite side of the head.
4. Apply hardwear 16 super-strong sculpting hair gel to center
part to emphasize the part and add shine. Apply gel to a comb
and press hair down on either side of the part to flatten.
5. Starting at hairline at the crown of the head, simultaneously
use fingers and a comb to push hair up, creating a finger wave
effect. Ensure hardwear 16 super-strong sculpting hair gel is
covering fingers and comb at all times.
6. Continue the wave effect throughout the section, using fingers
to hold down hair while the comb brushes downwards on either side. Use pins to hold each wave in place.
7. After completing each section, liberally spray forceful 23 super strength hairspray at a close distance for a lasting hold.
8. Once you’ve reached the top of each ear, stop finger wave effect and leave remaining hair untouched and natural.
9. Gently blow dry hair to dry and harden gel and hold shape.
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