28 June at Evonik – Afternoon Lecture Build your own beauty brand, Conny Oberrauter, The Cosmetics Chef
28 June at Evonik – Afternoon Lecture Build your own beauty brand, Conny Oberrauter, The Cosmetics Chef
Conny shared her years of experience from her consulting business as well as building her own businesses. She shared the key ingredients that are necessary in building your own business. These were not simply pointers that are found in textbooks but real life experiences and examples to highlight the importance of every key ingredient.
Conny shared the detailed steps of product development and compared various ways to launch a product, from private label options to creating your own from scratch. She also shared some statistics from the various social media platforms and why it is so important to have the correct digital marketing strategy in place. Conny’ s presentation was building a brand in a nutshell and we thank her for sharing the wisdom.