28 June at Evonik – Afternoon Lecture Build your own beauty brand , Conny Oberrauter , The Cosmetics Chef
28 June at Evonik – Afternoon Lecture Build your own beauty brand , Conny Oberrauter , The Cosmetics Chef
Conny shared her years of experience from her consulting business as well as building her own businesses . She shared the key ingredients that are necessary in building your own business . These were not simply pointers that are found in textbooks but real life experiences and examples to highlight the importance of every key ingredient .
Conny shared the detailed steps of product development and compared various ways to launch a product , from private label options to creating your own from scratch . She also shared some statistics from the various social media platforms and why it is so important to have the correct digital marketing strategy in place . Conny ’ s presentation was building a brand in a nutshell and we thank her for sharing the wisdom .