Build your own beauty brand, Conny Oberrauter,
The Cosmetics Chef
Conny shared her years of experience from her consulting business as well as building her own
businesses. She shared the key ingredients that are necessary in building your own business. These
were not simply pointers that are found in textbooks but real life experiences and examples to
highlight the importance of every key ingredient.
Conny shared the detailed steps of product development and compared various ways to launch a
product, from private label options to creating your own from scratch. She also shared some
statistics from the various social media platforms and why it is so important to have the correct digital
marketing strategy in place. Conny’s presentation was building a brand in a nutshell and we thank
her for sharing the wisdom.
Cancelled and postponed lectures
Another three afternoon lectures were set up in the
latter part of the year but due to poor interest they
will be postponed into 2020. A closer look will be
taken at the data from the previous year to learn
which topics drew the most attention.
THANK YOU
A special thank you to René Spada and Evonik for hosting all the events this year. I also want to
thank René and Conny for participating in the afternoon lectures and Bridget for arranging the
essentials.
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