B
runo’s and Igloo ice cream shops can
be good examples of same businesses that
have become really competitive. Bruno’s
was opened about 7 years ago while Igloo
is only a couple of years old. Both are ice
cream shops that sell delicious and creamy
ice creams. They are both located around
Bole, one of the most popular hangout vicinities of Addis. Bruno’s was the first go to place
to get the best ice cream in town with a fair
price and big scoops.
Ice cream lovers have always loved it for its
cool and cozy vibe that is excellent to have
ice cream in the sunny and very hot seasons.
Years later, the biggest competitor, Igloo,
came along the way and opened its shop
about five minutes drive from Bruno’s. Igloo
is a smaller shop in comparison to Bruno’s
but they have enough packages to lure ice
cream fans including the new flavors they introduced.
Although Igloo’s price is a little higher and
has smaller scoops than Bruno’s, people still
prefer the new taste of Igloo ice cream. “It’s
like you will never know something until you
learn about it. Bruno’s has always been the
best but now Igloo is even better!” says one
Igloo fanatic. “I still like Bruno’s ice cream, especially the big scoops and the cozy vibe is
way better than Igloo but still there is some-
thing different about Igloo’s ice cream. It
has a different taste to Bruno’s,” says another new Igloo fan who still likes Bruno’s bigger scoops. “They have delicious ice cream
cakes. That is a very good variety, I guess.
You may not want to have just ice cream all
the time,” says another Igloo customer when
explaining his reason of why he now prefers
Igloo to Bruno’s.
Even though people now prefer the different
and better taste of Igloo, Bruno’s still didn’t
run out of customers and they still run out of
their special flavors on occasions and it is
still that old and famous Bruno’s ice cream.
But as for Igloo, it probably won’t run out of
flavours and it sure is the new and famous
creamy ice cream shop that ice cream fans
never cease to go to even if it means standing a while in line in the small shop to get to
the cashier.
This is a mere indication that a business
doesn’t have to be old and much experienced to be successful in a relatively short
period of time. This small case scenario shows
that knowing the customers need is the first
rule of thumb for a new business like this. Igloo’s creativity and knowing the customers’
need for a different taste is what won the
hearts of ice cream fans of Addis.