Corporate Social Review Magazine 3rd & 4th QUARTER 2013 | Page 7

Crib Notes Paul S. Rowlston 46664 I was all geared up to write about Kit Kat this month, going into some comic detail about my recent tiff with that global brand and seeking some kind of insight in the aftermath. But then the world changed on Thursday night. And so, having just stood for the National Anthem, and with the echoing sounds of the initial addresses filling the stadium, I want to try and find a message of my own, some insight that is uniquely mine and might, just might, offer insight to you. For the third time in my life I was presented with a ‘where were you’ moment. Whenever I think about Nelson Rolihlahla Mandela I cannot help but think of those 27 years he spent as prisoner 46664. 27 years. Think about that, but not as a number, think about it as an actual period of time, a portion of a life. 27 years locked in a brutal place with brutal intent. I was glued to the over-night coverage on CN 8