Talking Shop
For this issues Talking Points we asked some
questions about the role of the media in Corporate
Social responsibility. This is what you had to say.
What is your message to leaders of Industry on Corporate Social
Investment/Responsibility?
It is hugely important that all South African companies are
genuinely involved in corporate social investment initiatives that
contribute meaningfully to society. We do our bit and would
encourage other companies to do as much as they can.
Peter Schoeman - Divisional Director Sales and Marketing City,
Lodge Hotels
The continued growth & sustained success of business is
integrally linked to the stability & development of communities
around us. As societies change and evolve, we must adapt to
address present and emerging challenges like the increasing
poverty levels. Whilst we acknowledge that we cannot have a
“one-size- fits- all” approach, nor do we have all the answers to
societal ills, by promoting meaningful partnerships and focused
collaborative projects, we can drive strategic social investment
that has impact and adds true value to our communities, our
consumers, our employees and our shareholders. It is living
and driving business today with an eye on tomorrow and on
the future.
Mr Peter Matlare – CEO, Tiger Brands
Business is an integral part of society, and needs to be integral
to efforts to address the challenges facing society. This is both
a moral and an economic imperative. Business cannot stand on
the side-lines in the face of widespread poverty, unemployment
and inequality. Nor can it ignore the negative impact that these
social challenges have on broader economic growth and
sustainability.
I believe that the most effective method of Corporate Social
Investment is the promotion and funding of Enterprise
Development and the creation of self-employment opportunities.
To this end, we are launching our SEW Foundation (Sorbet
Empowering Women)which will raise funds for the training of
Nail Technicians and the development of a franchise model to
enable these candidates to run their own nail businesses.
Ian Fuhr – CEO, Sorbet
TALKING POINTS
The media continues to command a high “share of voice”,
making it very influential . By raising awareness & heightening
social conscience, it serves as one of the key catalysts of
social conversation and debate . Beyond challenging existing
practices, the media can make a unique contribution in the
area of corporate social invest, by supporting and promoting
initiatives that demonstrate real and sustainable positive action
towards improving the quality of life of those in need.
Mr Peter Matlare – CEO, Tiger Brands
Media have an important role to play in drawing attention to the
areas where corporate social investment is needed. They need
to ensure that these issues remain at the forefront of people’s
minds.
More than that, the media need to interrogate the results that
corporate social investment actually achieves. Such investment
needs to yield tangible and sustainable results. It needs to
solve problems, not merely defer them for another funding
cycle. In doing so, the media can promote best practice and
encourage greater collaboration among different companies
and development institutions.
Phuti Mahanyele CEO Shanduka Group
The media plays a critical role in the promotion of Corporate
Social responsibility. The greater the awareness of both the
need and the success stories, the greater the enthusiasm for
increased corporate.
Ian Fuhr – CEO, Sorbet
Create rallying calls, profile programmes that are working, share
the good news
Neil Hobkirk - Marketing Director, Appletiser
It is the interests of business to invest in social development
in a manner that improves people’s lives and brings about
systemic change. There is a need not only to increase the levels
of corporate social investment, but also to improve its efficacy.
Phuti Mahanyele CEO Shanduka Group
We can make a difference in ways big and small.
Neil Hobkirk - Marketing Director, Appletiser
How do you see the role of the media in adding value to
Corporate Social Responsibility?
It is important for the media to highlight what companies are
doing in the CSI space – it may not be hard news, but it is
important news that makes a difference in people’s lives.
Peter Schoeman - Divisional Director Sales and Marketing, City
Lodge Hotels
CORPORATE SOCIAL REVIEW
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