Corporate Social Review Magazine 3rd & 4th QUARTER 2013 | Page 10

contributed USD 300 million to GDP in 2010 and employs more than 200 000 people; and the visual arts sector has a turnover of nearly USD 200 million per annum. It must also strengthen our resolve to channel more investment, including private sector investment, to the cultural and creative industries. The Film and television sector currently employs 25 000 people and contributes more USD 500 million annually to GDP. Related to this is the need to increase the capacity of Member States to effectively measure the impact of the creative and cultural industries. In the coming years we will significantly upscale these numbers. As part of implementing Vision 2030, we are now revising the policy framework governing Arts, Culture and Heritage in our country. This we are doing in order to effectively position this sector at the centre of our nation’s human development effort. The revised policy framework will make provision for greater and more sustained funding for the sector. It will also cater for increased Information and Communications Technology support for artists to enable the creation of works expressing national creativity. It will open space for vibrant and inclusive national dialogue on the kind of society we seek to build Equally it will assist us to develop and in implementing plans for a more effective arts and culture curriculum in schools and provide support for artists even after the peak of their careers. It is against this background that we believe culture should be located firmly at the centre of the Post 2015 global development agenda. Specifically, this debate must enhance the work of the UN System Task Team on the Post-2015 Development Agenda, focusing on culture as an enabler of sustainable development. 8 This will not only help us attract more investment but also facilitate the implementation of adequate policy measures to support the sector. We must also invest in the development of skills required for the sustainability of the sector. Equally, we must invest in the preservation and promotion of our cultural heritage, so as to contribute to nation building, social cohesion and national healing as well as to use heritage as a catalyst for local economic development. Let us continue to use culture to create new platforms of engagements as nation states. Indeed let us use the power of the arts, culture and heritage to address challenges of racism, xenophobia and other related intolerances. Let us promote cultural diplomacy as a tool to strengthen people to people contact and a means to open further avenues for interaction between peoples. Collectively let us spread the message that as humanity we share a common heritage and ancestory; that our destiny is therefore linked. There is no better way to do this than to use culture. CORPORATE SOCIAL REVIEW