Corporate Social Review Magazine 3rd & 4th QUARTER 2012 | Page 98

Photo: Valeria Veo companies to support. Suppliers selecting companies to give the contract to (on down the supply chain). As they compare candidates, the company with the better ratings is positioned to win today and attract new opportunities and investment in the future. Corporate social responsibility is now a competitive necessity. Today's savvy consumers use ratings to in?uence buying decisions, from purchasing computers to selecting suppliers. nearly 5,000 companies around the world. CSRHub's proprietary algorithms and database were developed over several years. Our data on each company overcomes biases inherent in each of the data sources it uses, normalizing results for the most credible information available anywhere. CSRHub offers the most accessible, comprehensive, transparent, and ef?cient way to evaluate your brand's CSR performance. More customers are making purchase decisions based on sustainable choices. CSRHub provides the data and the metrics you need to take advantage of this shift in buying behavior. Lower ratings negatively impact your brand and reduce customer loyalty. Companies with higher ratings can incorporate their scores into their marketing efforts, further increasing their advantage. There may not be an initial economic bene?t for participating in rating systems, but companies and So, who in our economically competitive marketplace has the advantage, the company who works now to implement sustainability initiatives or the company ignoring them? A few clicks and a search, and your ratings are visible to a global audience. Sustainability performance is becoming more transparent. organizations who spend time and money reporting on their CSR progress and completing the rating process will likely uncover new business opportunities and insights into their brands and markets. But how do you track your CSR brand performance, and compare it to your competitors? CSRHub helps companies measure their CSR brand performance. Using our aggregated data from over 170 ratings sources, you can access sustainability scores on 96 At some point, a tilt will occur and it will become costly not to participate. CORPORATE SOCIAL REVIEW