Corporate Social Review Magazine 3rd & 4th QUARTER 2012 | Page 78

ADVERTORIAL Further training in confectionery is scheduled for early 2012. partnership with Mobile Payment Corporation and First National Bank, is aimed at empowering entrepreneurs, using PPC's social investment model. Gabaresepe Day Care Centre Worn-out ?tted carpets in the classroom at this daycare centre in Old Naledi in Gaborone were replaced with rough ceramic ?oors which are easy to clean, not slippery and child friendly. The classrooms were repartitioned into three rooms to allow children to be grouped by age. Other improvements included refurbishing the children's furniture, extending the kitchen by incorporating unused veranda space and providing a dining room for the children and reception area. Bulawayo Cement School PPC supports education initiatives in Zimbabwe and aims to help increase the pass rate in the bene?ting schools. These initiatives include purchasing stationary, textbooks and school furniture, using local suppliers to help create employment. Refurbishment of Lady Rodewell Maternity Hospital – Bulawayo According to the Ministry of Health and Child Welfare in Zimbabwe (2007), maternal mortality ratios are estimated at 725 deaths per 100 000 live births. Through the African Union's Campaign on Accelerated Reduction of Maternal Mortality in Africa (CARMMA), and in response to the Millennium Development Goals of reducing child mortality and improving maternal health, PPC embarked on a refurbishment programme at the seriously dilapidated Lady Rodewell maternity clinic. The project offers bene?ciaries the opportunity to start their own cement outlets. These express outlets are mobile business so lutions for small, micro- and medium-size enterprises (SMMEs), which are cost effective and secure. Each bene?ciary received a start-up package which included a PPC-branded container; a pallet of 40 bags of Surebuild cement; a training programme on PPC cement products, training on supply chain management processes, and methods to sustain their businesses; as well as a tollfree number to ensure ordering and dispatch ef?ciencies. PPC CSI manager FrancieShonhiwa says, “The company identi?ed a gap within the retail sector where emerging SMMEs were struggling to expand their businesses. As opposed to providing handouts to supplement their incomes, PPC opted to empower people and tackle longterm social needs by starting cement supply outlets, affording emerging entrepreneurs the opportunity to participate in the formal economy. Playing an active role in contributing towards job creation and infrastructure development is core to the way we conduct business.” PPC believes that job creation and skills development are vital in the context of addressing high national unemployment. It is evident throughout their social investment initiatives that live up to their philosophy of Investing to Empower! PPC invested in Grassroot Soccer at Bulawayo Cement School. This programme uses the power of soccer to educate, inspire and mobilise communities to stop the spread of HIV. Given that soccer is almost a universal language in many African communities, Grassroot Soccer aims to reach large numbers of young people with HIV education. About 150 learners enrolled on the Grassroot Soccer programme in 2011. The plan is to expand the initiative to Colleen Bawn and Gwanda surrounding schools. Phelandaba Stadium PPC assisted in revamping the Phelandaba Stadium, the venue that hosted the 9th national youth games in Matebeleland, South Province of Zimbabwe. PPC provided gravel, quarry stone, whitewash, billboards and technical expertise. PPC Cement Express Outlet pilot project The recently launched PPC Cement Express Outlet pilot project provided the community of Soweto with access to high-quality cement at their doorstep. The project, in 76 CORPORATE SOCIAL REVIEW 77