ADVERTORIAL
PPC
Cement
By Tasha Tollman
Corporate Social Investment – Invest to empower
Pretoria Portland Cement's (PPC's) corporate social
investment philosophy, 'Invest to Empower' is headed by the
charismatic and charming Francie Shonhiwa who is
passionate about transforming traditional social investment
projects into self-reliant, self-supporting initiatives. For PPC
being a good corporate citizen is not just about donating
money, it is about partnering with bene?ciaries to help them
achieve ?nancial independence.
that bene?ciaries are assisted in achieving ?nancial
independence and becoming productive members of society
and this takes time. Job creation and skills development are
vital in the context of high national unemployment and a
number of our initiatives seek to address this issue
During the year, PPC spent over R9 million (FY10: R8,5
million) on various socio-economic development projects in
South Africa, Botswana and Zimbabwe.
South Africa
As Francie explains, “Helping people
become productive members of society,
takes time and commitment, and to ensure
long-term sustainability, PPC partners with
bene?ciaries for three to ?ve years.”
Through our CSI initiatives, we are making a signi?cant
contribution to the lives of thousands of needy South
Africans, particularly children. Apart from projects featured
below, PPC is involved in numerous other initiatives.
In 2011, PPC recon?rmed its commitment to social
upliftment and developing communities in which we have a
footprint by investing in arts, education, food security and
0.5%
7.5%
2%
11%
5%
2.3%
44%
7%
Job creation - poverty
alleviation
Education
Community training
Infrastructure
Welfare donations
Arts and Culture
HIV/AIDS
Other
infrastructure development.
PPC's social performance embraces the principles of
corporate social responsibility and corporate social
investment (CSI). National (BEE Act, codes of good practice
and mining charter) and international (United Nations
Millennium Development Goals) targets act as guidelines for
social development in the PPC group. We strive to go
beyond these targets by boosting grassroots innovation and
social upliftment.
To ensure long-term sustainability, we believe in partnering
with bene?ciaries for three to ?ve years. Being a good
corporate citizen is not just about giving money; it is important
Francie Shonhiwa
Passionate about transforming traditional social
investments projects into self-reliant, self supporting
initiatives.
CORPORATE SOCIAL REVIEW
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