Corporate Social Review Magazine 3rd & 4th QUARTER 2012 | Page 56

Yusuf Seedat, affectionately known to friends and colleagues as 'Tara', has made a place in the hearts of thousands of people on the African continent. Born to a poor family in 1941 in Johannesburg, Seedat was nevertheless blessed with parents who inspired him to become the person he is today. However, by his own admission, poverty did not re?ect negatively on his character, but rather strengthened his outlook on life. In 1969, he started a clothing business, which although successful presented many hardships. In 1976, after the student uprising when the riots began, Seedat was forced to sell his business. He says “My life was a school of knocks, each experience teaching me something signi?cant about myself. Islam became a central part of my life when in 1975 I met a very pious man from India, Mufti Mehmood Sahib Rehmatulla Alay and my entire life changed. Through the grace of Allah, my association with this pious person was a blessing that guided me through till today, and he would forever be a role model to me.” Seedat has been involved in charitable work for the past 25 years, during which time he was with the Africa Muslim Agency (AMA) from 1992-1996, and then with SANZAF from 1996 to date. His most profound project with the AMA was the aid given to Somalia, during a time when hundreds of Somalians were dying from hunger, lack of clean water and medical aid. Seedat is well-known and respected in the community because he does not only work for SANZAF but has also become a strong representative of the organization and always gets involved in the groundwork of each project – from collecting funds to distribution. He is also known for his willingness to join community initiatives to strengthen the position of disadvantaged communities. Yusuf Seedat 54 CORPORATE SOCIAL REVIEW