Thumbs up
for SAB
Trader
Program
BUSINESS BUZZ
By Tasha Tollman
SAB Responsible Trader
Programme Good for Business
South African Breweries has launched its SAB Responsible
Trader Mass Education Programme, which aims to foster
more responsible attitudes toward alcohol use.
Launched in partnership with brand experience agency
Mann Made Media, this creative combination of multimedia
and industrial theatre aims to entertain, educate and create
awareness about the harm caused by alcohol abuse, with
the primary goal being to educating South African tavern
owners about the impact of alcohol abuse and the role of the
trader in changing community behaviours.
Photo: Pieter de Ras
Thumbs up to SAB for showing us that savvy companies
choose social responsibility initiatives that link to the