Corporate Social Review Magazine 3rd & 4th QUARTER 2012 | Page 114

The Connected City: At its core, Citystates posits seven characteristics, or states — summarized in the adjoining table — that we see as key to advancing sustainability both within and beyond the city, and asks what business particularly can learn and/or contribute to improve their potential. For us, this work con?rms that cities must become an even greater focal point of sustainable development, and that through nurturing their particular strengths and attributes, we may improve the potential of cities' own sustainability and that of the planet, all while contributing to a more vibrant economic future. The Decisive City: Challenge: Trust, and the collaboration it engenders is essential scaffolding for solutions that address sustainability. Opportunity: The combination of technological integration and the intrinsic social ties of cities are leading to latent opportunities with the potential to deepen a sense of community. Business Action/Application - Explore business models that reinforce social connectivity and community, attributes that are key to sparking and spreading innovation and sustainability. Ensure techno-centric efforts within cities are participatory and not dislocated from the majority of citizens. The Visceral City: Challenge: Challenge: National and global governance is not progressing sustainability issues (e.g. climate change) fast or far enough Urgency and corresponding action begins with awareness, and for many critical sustainability issues (e.g. climate change, energy/water use, poverty), impacts can be difficult to identify. Opportunity: The urgency of sustainability challenges within cities coupled with mayors’ domain over a host of sustainability levers (e.g. transport, waste, water), and requisite levels of accountability, engender decisive action. Opportunity: Urban living is shaped by numerous real and potential feedback loops, most acutely in the global South but beyond it as well, spurring greater awareness and urgency. Business Action/Application Business Action/Application - - - Partner with decisive cities that have the willingness and ability to commit to action and follow through on it. Break corporate governance layers, fit ma ?? ?7W7F??&??G??WfW'2V?FW"4T???F?R&V2?b???"7W7F??&??G??&V?FVB&?6?F?4T???F?RFF?fR6?G??????&Wf?Wr7W7F??&??G?&??&?F??F????B&?6W72f? ?&VWf?VF????vV?w&??26Vv?V?FF??????v?B?`?6?WF?W&?6?F?W22?Wr??7W2???G2f?"FV?fW&??p?7W7F??&?R?WF6??W2??7W?'B???7V&FRv&V?W72?&?6??r7?7FV?2F??W&FP?B66?R??V???rG&?fR&V?f??"6??vR?F?RW'6???6?G????6???V?vS??7W7F??&??G??&V?FVB??7G2&R&W6???r?W"V?f?&???V?@??B6?6?WG?B&?B?BW66?F??r6R?FF?????`???7F?GWF???2?76W2??Bv?2?b?W&F??r??2?V6W76'?f? ?7W'f?f??6???V?vS?????'GV??G??????'GV??G????6?F?W2&R???rF?R??7BFF&?R7G'V7GW&W2??6?6?WG???W7V6???v?V?6??&VBF?6?'?&F???2??F??Vv?F?V? ????W&V?BFF&??G??2f"g&????Wf?F&?R?F?R??f?VV?6R?b6?&VB?FV?F?G??Bf?VW2?2'F?7V?&???vW&gV?G&?fW"?b??F?f?GV??B6???V7F?fR7F????'W6??W727F?????6F???'W6??W727F?????6F??????????v?7W7F??&??G??&?V7F?fW2?vV?F2v?F?6?F?W2F??V?7W&R?WGV?FF&??G????F?vFR&?6??B&??7FW"&W6??V?7?F?&?Vv???6??F?????FV6V?G&??F?????V?6?W&vR?B??7V&FR6W&V?F??F?W2??FW&7F???0?&WGvVV?V????VW2?6???V?vS??F?R66?R?B66?R?b7W7F??&??G?6???V?vW2&WV?&P?????fF??????F?Rf?&??b?WrF????r?F?ffW&V?B'W6??W70???FV?2?B???G&F?F???????6W2???'GV??G???6?F?W2&R?FV??&?&F?&?W2f?"7W7F??&?RFWfV???V?@?&V6W6RV6?7?7FV?2???r&'&?W'2F?V?G'?f?"???G&F?F?????7F?'2??BF?R&??G?F?G&?7??B?W?6?&7FW&?7F?72?b?7W7F??&??G?W?W&??V?B????R6?G?F?&??V?W?W&??V?G2????F?W"6?F?W2?'W6??W727F?????6F??? ????f??B?WfW&v??r7WW&f?6???FV?F?F?W2?b6?F?W2???&FW"F??V?F?W&&?6??7V?W'2?ff?&??r( ?f?VW2?G&?fV?( ?V?vvV?V?B??7FVB??V?vvR6?F??V??6??7V?W'>( ?6?&Rf?VW2??B&P?6??f?'F&?RW6???rF?V?F?F?R7F?????F?W6Rf?VW0??R?r?f?7W6??r??&?GV7BW6R?6R???F?R6???&?&F?fR?6??WF?F?fR6?G????F?RW?W&??V?F?6?G??????F?R7W7F??&?RFWfV???V?B??W&F?fR6??gFV?fVV??&V??fVBg&??F?RF??F??F??fW2???FW&W7G2?B?&?F???2?`???7B6?F??V?2?????r6???V7F?fR7F?????B6??R66W2??67&?f?6R??W72W&vV?B?V????F?R6?G?27W7F??&?RFWfV???V?B?"????6F??r?Wr???F?F?fW2BF?R6?G??WfV????&FW"F?F?P?Gf?FvR?bV6?66?V?6?W2?&W7??6?fRfVVF&6??7?7FV?2??B?6R?&6VB??7?&F????6???V?vS??6??WF?F???f?"7W7F??&??G??VFW'6???2&??'?G&?fW"f? ?7F????'WB7?7FV?26??vR?F?R???B??7&V6??v??VVFVB???f&?WG??b?77VW2?&WV?&W2'W6??W72F?&Wf?6?BF?R&?V?F&?W2?`?v?B?2&?&?WF'????&FW"F???fR&W???B??7&V?V?F??&?w&W72????'GV??G???F?R?V?F??FV?6???&WGvVV?VW"?F??VW"6???&?&F????@?V6????2?B'&?B6??WF?F??????r6?F?W2?2?FV?F??F??G&?fR&V6??WF?F?fR7W7F??&?R????fF????B&?BF?fgW6?????b6??WF???2??'W6??W727F?????6F????FVf??RF?R&V6??WF?F?fR&V?F?&?Vv?F?67&WFR????@????F?F?fW2F?BFW7BF?R&?V?F&?W2?bF?R&Wf??W6??6??WF?F?fR??F?ffW&V?F?FR??'&?B????v??r7V7G2?b7W7F??&??G??W&f?&??6RF?&R&V6??WF?F?fR?&??7FW&??r?'WB??@?FVf????r?&?WB?6?F?????r?4?%?$DR4?4??$Ud?Up??