Corporate Social Review Magazine 3rd & 4th QUARTER 2012 | Page 104

By the end of the night I was in the street outside The Chalk board – a coffee shop attached to The Bioscope - the precinct's wonderfully independent cinema – talking furiously and passionately to a collection of perfect strangers who were quite happy to talk to me because I was there and they were there and that's kind of what you do when you are part of … a community … But this is more than just an ode to the eclectic and delightful social life of Maboneng. This is a serious look at what is possible when you decide that the world is not quite shaped the way you want it to be shaped. It's a look at what is possible if you are willing to start hammering at the steel hardened soul of a city in order to make it conform to a shape that you can see in your head and desire with your whole heart. When Jonathan Liebmann returned after spending some time living overseas he could not ?nd anywhere in Johannesburg that offered the lifestyle he wanted to live. Liebmann had lived in some of the world's great cities – and during that time he had come to love living 'in the heart of the city'. But we all know that you don't live in the heart of a South African city unless you have to, certainly not if you can afford the high walls, the secluded gardens and the gleaming pools of our plusher suburbs. We all know that. Jonathan knew that. But instead of accepting it he decided that if what he wanted did not exist then he was simply going to create it. That's right, this man sometimes described as a hardass and a maverick wanted to live 'in the heart of the city' and so decided to bend the city to his will in order to make that happen. Indeed, there's steel at the heart of this story. It a story about a vision and a community and a growing force for social good … but our story starts with a hard-ass who won't take no for an answer. Working with architect Enrico Daffonchio,Liebmannset about ?nding buildings that had the qualities necessary for industrial conversion. The ?rst buildings they found were the 5 that now make up Arts on Main. From there the natural progression was to expand and build a larger residential component. As they see it the popularity o bF?W6R&W6?FV?F??????R7,:?6?RBF??P???R7,:?6?RBF??R?2f?7W6VB??Ww&F??rF?R??6?6??V?f?&???V?B?b?V&?W'2???6RF?R??6?6?V?f?&???V?B?0?&VV???&?fVB?F?Rf?7W2?26??gFVBF?7W'&?7V??F?R???F?F?fP??6?76?7B'?FV6???rB6??R?bF?R7,:?6?W2?B'&?v??p?v?&?6??2v?F???6?'F?7G2?7&V6?W27W'&V?F?76?7FV@???6?VFRF?R?GF?R&?6W27,:?6?R???'&V6?B7G&VWB?BF?P?????7,:?6?RBF?RG&F?F?????V?W'2r?&?WB?F?vW@???f??fVB??V6RV??à???V7&V6?VFF??Tv????6???76W2f?FFW2F?B?????W6'W&vW'2?fR&VV??V?w'??f?"F??2?fW7G??Rf?"6??RF??R????B????2???V?v?Wf?2F?R6???v?W"?bF?P?f?&V?V?F???VB?'BF?VG&R?6?R?2?6?F?R'&?@???vW"f?"?&??V?r?6?R?2F??2F?6?&?WBF?V? ?f?6???f?"F??2w&?v??r6???V??G????( ??W"f?6???f?"???FVw&FVBW&&???V?v?&?W&???B?2W??7FVB6??6RF?P?6??6WGV??6R?b???7G&VWB?fR??vWfW"?F?R66?R?bF?Rf?6????26??vVB?v?W&V0?&Vf?&RvRvW&RFWfV????r??'V??F??r'?'V??F??r&6?2???F?R7W'&?V?F??rwv?&?R&VrF?RG&V??2?W7Bv?GFV??&?vvW"?B&?vvW"???F?R7B?V"??W"&?W'G??'Ff????0?w&?v?F?#'V??F??w2v??6?v?????&RFWfV??VB??F?R?W?@?fWr?V'2?vRw&R?6?v?&???r????2F?6???V7B??F?P?&VFWfV???V?B???W2??F?R6?G???&R6??&V?V?6?fV??( ?'WB?2F?V?"?'Ff????BF?V?"f?6????2w&?v???66?P??B66?R??B?2?6?Wf??fVBF?&R&?WB6??WF???r??&P?F???W7B'&?6?2?B??'F"?B7FVV??6?2Wf?3??( ?Bv2GW&??rF?RFWfV???V?B?b'G2?????F?B???F???7F'FVBF?6??6?FW"f?6???f?"?V??v?FV?VB6???V??G??v?V?vR6?V??v?FV?VB6???V??G?vP??V??V?v?&?W&???B?bV??v?FV?V@?V??S?F??6Rv??&R??FW&W7FVB???ffV7F??r?6?F?fR6??vR?BF??6Rv???&R6??66??W2&?WBF?Rv?F?W??fR?( ?? ??4?%?$DR4?4??$Ud?Up???