Corporate Social Review Magazine 1st Quarter 2013 | Page 98
Deskbags
Helping children gain their educational independence
According to a recent report by UNESCO, there are as many as
95 million school children who do not have access to a school
desk in Africa. In Southern Africa, the statistics are equally
alarming, with over 4 million scholars requiring desks.
This is a statistic that doesn’t sit well with Madelain Roscher,
Managing Director of PR Worx.“Education is one of the most
important elements in a child’s life and while many children are
eager to learn, their lack of facilities can considerably hamper
their educational development and they subsequently struggle
to become positive contributing members of society.”
Ideally, this issue could be solved by building more classrooms
with relevant furniture, but due to the substantial investment
required this is not an immediate solution. This is why PR Worx,
an award winning public relations company, started up its
own corporate social investment (CSI) division to manufacture
DeskBags, to create a solution to the desk problem.
“Many children do not have access to formal classrooms, and
they are forced to either kneel on the ground or work on makeshift desks during their school day, which as you can imagine
is extremely uncomfortable. In addition, many of these children
already carry a number of books and other supplies to school,
and we didn’t want to add to their load. Moreover, we also didn’t
want to encumber their journeys any further then they were
already travelling, hence we created the DeskBag,” continues
Roscher.
This unique tool for school going children not only offers children
a durable school bag but also
a portable desk solution.
Besides for being waterproof,
DeskBags are also ecofriendly as they are made
from recycled vinyl billboard
materials, with a durable
Perspex flap which provides
instant desk support when
folded open.
PR Worx is certain that the
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Magazine Final.indd 96
introduction of Deskbags will help to create a more conducive
environment for learning for many underprivileged children.
“In fact, we are so confident of the difference that D \??Y?? ?[?XZ?H[? H]?\?? [?\? ?]?[Y?Y ?????[ ?[?[???]?Y??X?H ] ?H\?H\??[?????]H??\[?Y\? ? ???? B??Y?? ?[ [\??\??[ ?[?[???]Y??X?H ???\?\?[? Z\??Y X?][?[]?[?Y[? 8?'H ?^\?????\???\??Y??\?HY? [??Y??? ?K\ ?[X\?H ???\?? ? \?K?[???YH ?] ?Y?X?]?H?[?[?? ][???[ ?[? ??HX\?[ B??? Y ?[? ?[?[??[? H ?Z[??\??\?H?Y??\?H[ ???\?\?[??[\?[Y[?? ? [?]Y\??? ?]?[?\? HX?\?Y ?\?Y ?[?Y?Y? [?[\?YY ??Y[? ??\?H ?\???X?H???XZ?[?? [K??YX[ K????\? ??[Z?H ?\??Y????? ??X??YHH ???[?]?\?H [?\? ?]?[Y?Y ?????[8?&\?Y X?][?[]?[?Y[??[?[? \??H \??H?[X?\????\[?Y\??&H??H[?]X]]?\???H??? Y\?8?'?H [?\??[? ] H?YY??\???\? ???X]H ??[H ? X??H??\????] ?H[ ???[Y]?H ]?\??Y??\? H?\X?[] H ??[??HH?][??H\]Z\ [??[?????&\?XY\?? ?^K??H ??[ \?Y??HZ?H ?XZ?HH?[???\????]H??\[?Y\?[???\??Y[?[??] ][?? ???[? \?[??\? ?]?H ??\? ?H?] \?Y X?]Y??]Y??X?K?]\?\? ?[\ H\? ??Y[??H\??Y? ?\??\???[ ??'B???[?H[???X][???? [?H?[??][??? ?Y ?]\??Y????\?] ????X?X??????K?\??Y?????]Y??[???[ ?H[[?? ?][????\??Y?? ?????UH???PS?U?QU?? L??
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