Corporate Social Review Magazine 1st Quarter 2013 | Page 91

Annie Lennox If you thought HIV/AIDS was under control, think again. Annie Lennox did. In 2003, during a visit to South Africa, hearing Nelson Mandela talk about HIV/AIDS and how it was affecting women and children, she was ‘outraged, angry, ashamed’. That visit set her on the path of activism, advocacy and philanthropy. Mitchell Besser: Annie and I met when she came to visit mothers2mothers years ago and she became one of our supporters. As an organization, we benefit from the advocacy she does for the global cause, making people realize that we need to continue to focus on   the epidemic, and we are not at a place where we can say we’ve done that already. What she’s been able to do is to continue to bring people’s attention back to the epidemic as something that’s solvable. As an implementing organization, we rely on the campaigners who continue to make sure that people don’t lose interest, and we also rely on the philanthropy. The implementers, the advocates and the philanthropists all have a role to play. Annie Lennox: What was really impressive about mothers2mothers Caroline Hartnell met Annie Lennox and her husband Dr Mitchell Besser, who founded mothers2mothers, an organization that helps prevent motherto-child transmission of HIV, at the UBS Global Philanthropy Forum, held in late November in Switzerland. What led you to philanthropy in the first place? Annie Lennox Well, philanthropy is the last part of it. The first thing that drew me to the things I do was witnessing injustice towards women and children in circumstances that were so extreme and yet so ignored, both globally and in the countries that these things were happening in. I’m talking about the HIV/ AIDS pandemic in southern Africa. I was one of the artists invited to go to South Africa by 46664, which is Nelson Mandela’s HIV/AIDS foundation, to was that they were specifically doing the work I felt needed to be done. HIV/AIDS is a very complex issue. There are many strands to it, and they’re difficult to disentangle. Maybe there is not one solution; maybe there have to be several kinds of solutions. But if a pregnant mother passes on the virus to her newborn child, that’s simple, and mothers2mothers showed that working to stop that was possible – it was a success story. That’s why I was very inspired by the work that Mitch has been doing with mothers2mothers for the last decade. And it has been rolled out as an excellent blueprint which might ap ply to things other than just HIV/AIDS. When you have brokendown healthcare systems that really don’t serve people well, you have a drain on human resources – of trained doctors and nurses going elsewhere – so you have to look at alternative ways of helping the people of those countries get access to healthcare and treatment. perform at their launch concert in Cape Town in 2003. The day after the event, Mandela invited us all to join him in the exercise yard of his former prison on Robben Island, where he was to address a gathering of international press to talk about HIV/AIDS and how it was affecting the people of South Africa, mainly women and children. Mandela described the pandemic as genocide, and that is not a word that you can use lightly. Listening to him, I started to understand things differently. I had thought, like many people in the West, that HIV/AIDS was a problem under control; there were treatments available. However, in South Africa, and in other countries in Sub-Saharan Africa, people weren’t receiving these treatments. The virus was wiping people out in numbers you cannot even begin to imagine. Once I started to realize how this was affecting CORPORATE SOCIAL REVIEW Magazine Final.indd 89 women and children, it went very deep with me, as a woman and a mother myself. I was outraged, angry, ashamed that I didn’t know more about it and that the international community wasn’t doing more to raise the profile of this issue. At that time, Thabo Mbeki was President of South Africa and taking something called the ‘denialist stance’, claiming that HIV/AIDS doesn’t actually transmit itself into full-blown AIDS – which made it very difficult for people to get access to treatment. I realized that women had a very small voice in all of this, although they were the ones who were most affected. I decided that this was an issue I wanted to get involved with. I wanted to contribute my own voice to creating a bigger platform, in any way that I could. So every time I was invited to perform for Nelson Mandela’s 46664 Foundation, I accepted 89 2013/07/29 10:48 AM