Corporate Social Review Magazine 1st Quarter 2013 | Page 55

So, we are, indeed travelling together down a familiar road, though
dark woods … but we are travelling together. We are not alone,
we are not unfamiliar with the difficulties of the road, this is not our
first trip, and we have all spent our lives preparing for this journey.

But we do all want to make a difference, if we did not why would we
be here? Why would we care? Why would we not all take our talents
and our abilities and our resources and invest them in ourselves,
instead of dedicating them to the needs of other people?

And, perhaps most importantly, I believe we are at cross-roads.
We are at one of those crucial moments in any journey where we
have a choice.

So, if we want to make a difference, if we want, as Frost said, to
make all the difference then we must not, we simply must not do
what we have always done. We must not set our feet upon the welltravelled road, we must choose the one less travelled.

Two roads are diverging, and we can choose which one we want
to travel. And, even more crucially I believe ???????????????????)??????????????]???????????????????????????????????)????????????????????????????????????????????????????)???????]???????????????????????????????????????????)?????????????????????????????????????????????????????) ??????????????????????????????????????????????????????)????????????????????????????????e????????????????????)???????????????????????????????)=?????????????????????????????????????????????????????)??????????????????????????????????)???????????????????????????????????????????????]????)??????????????????)Q?????????????????????????????????????????????)????????????????????????????????????????????????????)???????????????????????????????????????????????)????????????????????????????????????????????????????]?)?????????????????????????????????????????????????)?????????????)5??????()e????????????????????????????????????????????)?????????????????????????????????????????????????????)???????????]???? ?????????????????????????????????????)??????????????????????????????????????????????)=????????????????????????????????????????????????????????)????????????????????????????????????????????????????)??????????????????????????????????????????????)M????????????????]???????????????????????????????)???????a?????d??????????)Q???????????????????9???????1?????? ?????????????5????)???????????????????????????????????????????????????)???????????????????????????????????????????????)???????????????M????????????]????????????9=?????)??????????????????????????????????????????????)???????????????????????M??????????????????????????)??????????????????????????????????????????????????)]????????????9=?????????????????????????????????)????????????????????????????????????????????????????????????????????????????????????????????????()A=A1???AI-L)Q???A??????????A???A????????@?A@?????M????????????????????????]???)A???
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