Corporate Social Review Magazine 1st Quarter 2012 | Page 29

PEOPLE

Soul Man

O

ne of the great things about working in Corporate Communication is that your whole life
becomes one long taster menu. You get to
dip in and out of all sorts of different companies at
all sorts of different levels for all sorts of different reasons. And so, if you are at all interested in how the
world works, if you have any taste at all for tasting life
in all its many magnificent flavours, then this really is
a dream gig.
One of the exotic shores upon which I fetched up
some years ago was African Products (what is now
Tongaat Hulett Starch), Africa’s premier maize milling
company. And one of the things I remember noticing
on that very first day when I arrived at their head offices was the amazing art work on the walls.
You see those pictures stood out, they leapt off the
walls, they demanded my attention.
These were ‘product’ pictures created for THS by Pieter de Ras. He has had a long association with that
company and in his time he has taken everything from
executive profile pictures, to brochure and marketing
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