Corporate Social Review Magazine 1st Quarter 2012 | Page 17
As its main goal, the centre wants
to challenge corporations and
governments with progressive research that can help to prioritise
sustainable CSR initiatives. The research will also allow mining companies to review the critical aspects
of their CSR programmes and their
relationships with the communities
in which they operate.
Various methods have been identified to measure the influence that
big companies have on the different communities in the province
and region. The centre has developed a measurement tool based
on the Bench Marks Tool, which
addresses relevant CSR benchmarks, criteria and principles. A
new instrument has also been
developed to measure ‘corporate
personalities’.
According to John Capel, executive director of the Bench Marks
Foundation, the organisation has
already been involved with extensive CSR research but, with the
help of the NWU, they can significantly broaden their focus. “We
find that there are many companies that misinterpret the \?H???]H???X[?\???X?[] x?'KB??^\?8?'??]?\? ??]\? ?] B??X??&\?^ \?\?K ?H?[????[ ??XZ?H ?\?H ]??\[?Y\??[?[?Z\? ?\???X?[]Y\??'B?????K ??[ ??\?H?X????[?[? ???[???H[?ZY?][??? YY\? ?^\? \?H\?HXZ???\???] ?Y[? ?X?H[? ?X?X?N?8?'x?)??X[?H??\[?Y\?]?H ?\?H?????? ??X? ??] ??Y][Y\? ^B?\?HZ\?\?X?Y8?'K??] H[ ???\?X\???[?\?]Y?H H?[? ?K???\[?Y\??[?[\ ??H Z\????[?[??\?H H ? ?]Y?X?[\[Y[?][?? ?X? ??X? ?[? \?H ?\?[ ?Y?[ K[?H??[][?]Y\? ?? ?[ H?Z[?[???? Z\?[???YH?[?]?H?] \? ]X[] H]?\??Y]??&\???N?HP??
?JB?\???X??][?? ?]H?[???X\????[? ?H????]??H??H ?\?Y] H??? ?[]Y ??X? ?[?[?]X]]?\????P?URS????YZ????P??K?X??B?L?? ?
P??K?X??B? ?????YZ????H ?L?H ?M???Y]\?H?\??MB?????UH???PS?U?QU??