Corporate Presentation Dextra 2023 | Page 42

Dextra – Corporate Presentation 22 // 44

01 // MARKET INTELLIGENCE GENERAL OVERVIEW

MARKET INTELLIGENCE

THE FIRST STEP IN INTERNATIONALIZING IS SELECTING THE RIGHT MARKETS , WHERE YOUR PRODUCTS HAVE REAL POTENTIAL .

Dextra ’ s market intelligence team uses multiple sources of information to create a broad picture of the company ’ s targeted markets , including potential customers , products , competition , regulatory barriers and growth potential .

Most companies just use statistical data to decide the markets they want to approach , but they don ’ t realize that this might be the first step towards making a huge mistake . Information may be imprecise , not well understood , or just incomplete , therefore not enough to take the right decisions . The client may feel he is in a hurry , and consider that a market report is just a waste of time and money . That ’ s just a big mistake .