CORPORATE INTELLIGENCE AFRICA ISSUE 0024 | Page 9

Corporate Mobile Solutions BULK SMS •   service that allows a single SMS to be sent to several recipients all at once. Bulk MesA saging is used by companies for a variety of purposes including among others mobile marketing, information and communication between both staff and customers. Bulk messaging lets you deliver SMS messages to mobile handsets almost anywhere in the world. USSD • nstructured Supplementary Service U Data (USSD) is used for location-based content services, menu-based information services, and as part of configuring the phone  to the network. • Unlike Short Message Service (SMS) messages,  USSD messages create a real-time connection  during a USSD session. The connection remains  open, allowing a two-way exchange of a sequence of data. This makes USSD more responsive than services that use SMS. SHORT CODE •  hort codes are widely used for valueS added services such as television program voting, ordering ringtones, charity  donations and mobile services. •  Messages sent to a short code are  billed at a higher rate than a standard  SMS and may subscribe a customer to a  recurring monthly service. Talanta Africa Media & Telecommunication Ltd 0724 648 267 FOR THE BEST RATES IN THE REGION CALL US ON 0721 247 426 EMAIL [email protected] THE CORPORATE INTELLIGENCE AFRICA FOR AUTHORITATIVE AND EXTENSIVE BUSINESS INSIGHTS www.corporateintelligenceafrica.net 9