CORPORATE INTELLIGENCE AFRICA ISSUE 0024

holders such as Airtel,” said Dr Mwangi. “This partnership with Equity Bank marks yet another milestone in deepening the accessibility of Airtel Money to our customers throughout Kenya. The Equity Bank branches countrywide will complement our 10,000 Airtel Money agents spread across Kenya thus making it easier and more convenient for customers to have guaranteed access to Airtel Money deposit and withdrawal of cash,” said Jayant Khosla CEO Airtel Africa- Anglophone. While emphasising that Airtel believed in the delivery of innovative and relevant mobile commerce solutions that make life easier for its customers, Mr Khosla added that they will continue to educate their customers on the benefits of using Airtel Money mobile commerce solutions. “Equity Bank and Airtel Money have a shared commitment in ensuring financial inclusion from many in Kenya and beyond. I’m certain that this relationship will in the days to come empower more people in the larger East Africa region where Equity Bank is operating,” said Mr Khosla. Airtel Money is fast becoming the preferred way of sending and receiving money across Kenya and the region with customers widely using to pay utility bills such as electricity, water and pay-television subscriptions. The process is fully automated and reflects in real time providing customers with a faster and more secure mode of carrying out their transactions. Airtel ventured into the local mobile commerce business two years ago and now has a vast dealer network of more than 10,000 agents which include banks, bank agents, supermarket chains and Posta outlets. The partnership with Equity Bank will also help drive mobile money adoption in sub-Saharan Africa where Airtel Money has expanded to 16 operating countries and demand for provision of convenient financial transaction processing services for governments, corporations and institutions across is rising. 10 THINGS YOU DIDN’T KNOW ABOUT REDHOUSE GROUP DIRECTOR ESTHER NGOMELI By Boniface Otieno • She is a veteran Integrated Marketing Communications (IMC) professional. • In her quest for communications excellence, she co-founded Kenya’s premier Economic Affairs publishing houseEconomic Intelligence Limited. • She is also the Managing Director of Media Edge Interactive Limited. • If she is not a marketer, she can do farming. • Esther was recently awarded the Fellowship Status (FCIM) by Chartered Institute of Marketing (CIM) UK and is the 2nd Lady Member in the institute, to attain this status within the East African region. • She takes pride in contributing to the elevation of marginalized communities. • Esther dedicates her free time and resources towards mentoring and motivating youth. • She has over 17 years experience in Senior Management Position and Co-Founder of one the most promising Multifunction Integrated Marketing Communications Agency group in Kenya. • She worked as the Personal Assistant to the Managing Director – Sharper Images Limited between 1994 and 1995. • She is persuing her Masters in Business Administration. THE CORPORATE INTELLIGENCE AFRICA FOR AUTHORITATIVE AND EXTENSIVE BUSINESS INSIGHTS www.corporateintelligenceafrica.net 55

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