How to Use Promotional Products
Effectively
When you’re at a trade show, company event, product launch or self-launch, you would
initially think to bring dozens of lanyards, stickers and other corporate gifts items that
will probably just gather dust in a corner. This isn’t necessarily ineffective marketing,
but for your brand to shine, consider giving out items that people need. This includes
flash drives, pens, travel speakers, LED lamps and other things that people use on a
daily basis.
One thing to keep in mind if you’re going to give away items is to keep quality in mind.
You can always buy run-of-the-mill pens to give away to save money, but your
customers won’t have much need for them if they clog up after a few scribbles. Budget
is a major factor for marketing campaigns, but skimping on quality may lead to your
products chucked into the trash bin. If you choose a wide variety of promotional
products, cheap ones are still available that don’t compromise quality, such as the
products at C2BPromo. All items go through a thorough quality check before being
boxed and shipped.
Lastly, it goes without saying that your company name and logo should be displayed
clearly and correctly. There’s also the size of the product. Will your entire company
name fit on the USB stick? The trick is to create a good design. A clean and simple
design can ensure your brand is prominent. If the product is small, there are always
ways to crop or chop up your logo. On the other hand, designing will hardly be a
problem when you choose C2BPromo because of our free design tool that gives you a
virtual sample of how your logo would look like on your chosen product.