Strategy
This sec on should answer the following also:
Why the customers will need it?
How the poten al customers can be reached?
Can the customers manage their business opera ons without this new product/service?
Does the price (cost to the customers) of the product/service jus fy the benefits?
Threats
No business can avoid threats. It should be men oned that how the possible threats should be
handled. Answering the following ques ons may be beneficial:
What could be the poten al threats?
How frequently it can come?
What will be the level of impact of threat on the business?
How the company will overcome it?
Financials
Financial plan is one of the crucial aspects because ul mate objec ve is to raise finance and use it for
various purposes. How much finance is needed at which place should be men oned. The following
should be included:
What will be the promoters' contribu on?
For what purpose the promoters' money shall be used?
What will be the exit op on to the investors?
To conclude, every business plan is unique in its case. So it should be dra ed with utmost care.
Moreover it should include all the planning aspects and should be self-explanatory. Loopholes, if any,
should be highlighted and also the way to remove those loopholes. This will make the business plan
more genuine and presentable.
www.Venture-Care.com/Magazine
October 2017
31