1) What made you decide to create a new natural deodorant?
I have been looking for a good deodorant for years. Good in scent, efficiency and design. Nothing met my needs. Then a friend suggested, hey just make your own, it is simple. So I started - and already the first self-cooked batch was so good that I kept going.
2) What's the story behind the name and the philosophy behind the brand FINE?
This is actually quite funny. My husband is a man of a lot of words when you not precisely ask for it, but if you need information or his opinion he tends to be monosyllabic. He always says „Fein“, if something pleases him, is great, is okay and so on. So I asked him „Hey, what kind of name shall I take?“ You can guess his answer. So I took him by the word, translating it into Italian (and English). FINE in Italian is ending, and this deodorant puts an end to your search for a good deodorant and an end to bad smells. And of course it is „fine“ - great!
The philosophy is clear: keep it simple and beautiful.
3) What makes FINE different from other cream deodorants?
It is a mixture of everything. Every ingredient now is preventing unwanted odors at the same time nourishing your skin and smelling great. Nothing is in it you could do without. The perfect harmony of perfect design, texture and smell is new. If you look around design-wise deodorants are always located somewhere between toothpaste and intimate hygiene products. Ashamed somehow… and you can see it from the design. But why? FINE is a deodorant that you can finally put onto your bathroom shelf, proudly, showing off. It was not clear to me why such an important beauty product like a deodorant should not look as beautiful as so many other beauty products for your face e.g.
4) Who is Judith?
She is an art curator, a researcher, a yoga teacher, a mother, a wife and new: an entrepreneur - living in Berlin.
5) Any advice on someone transitioning to natural skincare products?
Forget the „Müsli“-Image, just throw away your chemically-full and toxic cosmetics. Natural skincare has just become sooo much better the last couple of years, that there isn’t really a big difference anymore. They are just better!
Interview with Fine Deodorant founder, Judith.
Fine is:
Organic and 100% vegan.
GMO free. Aluminium salts free.
Nano free. Gluten free.
Paraben free. Petro-chemical free.
NO synthetic preservatives nor
Colours, fillers or fragances.
Not tested on animals.
Created in Berlin.
Handmae in Germany.
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