Coronavirus disease (COVID-19) technical guidance by WHO RCCE action plan: COVID-19 preparedness - Page 26

Are people worried about issues that aren’t considered big threats nor realistic risks? Are they not worried about COVID-19 risks that health authorities consider the biggest threats? If so: • Address public/community worries with respect • Communicate the factual information that points to more accurate risk perception Does the monitoring reveal questions that your health agency hasn’t answered? If so: • Find or develop answers, even if questions are unresolved • Add answers to talking points, post them on the health authority’s web site, and disseminate them through social media and other channels • Monitoring can help you create a relevant Q&A list that, overtime can address a broad range of audience and stakeholder concerns Identify a staff member or team whose job it is to gather information on stakeholders’ questions, concerns, and circulating rumors. Create a checklist from the review questions above and use these to analyse information that is circulating on the sources you are reviewing. Report out high level findings of these analyses in briefings with your emergency leadership, communication coordination meetings, and in communication operation meetings. 26 | RC C E A C T I O N P L A N G U I DA N C E | C O V I D - 19 P R E PA R E D N E S S A N D R E S P O N S E