CORE MAGAZINE April 2017 | Page 37

creativechain

producers. The problem of non-compliance with copyright laws is as complex as culture itself. In order to find a fair and respectful model in relation to the exploitation of intellectual property, a political model had to be found in relation to the ownership of culture so that it was transversal to all citizens. At the moment there is no machine or software that can attempt to solve a philosophical conflict of this magnitude.

Creativechain is a platform that gives greater legal security to creators thanks to their methods of registration in the blockchain. In this way, you manage to protect the authorship and have a tool that allows you to claim your rights in the event that the original contents are published on other platforms in breach of copyright. At the same time, Creativechain is also a content distribution platform where you could upload content anonymously infringing the copyright. To do this, some conflict detection and mediation solutions are offered: data recognition and document hashing to verify that it is original content for Creativechain's network. All open source image and audio recognition systems available to detect duplicate files will be added to the platform.

Another tool that will incorporate the platform is the power of distributed social network. The platform integrates an international mediation channel formed by lawyers specialized in copyright. We have the collaboration of the social network SoldierLawyers in charge of connecting your social network with the platform. These specialized profiles will earn CREA as commission for conflict brokerage or personalized advice. In this way, users are protected by giving him power to claim his rights in case of conflict.

The idea of "creative chains" could perhaps be described as a representation of piece of content's evolution. Is this idea new or did it exist before?

It is an idea that has always existed in our society and possibly this is one of the main characteristics that sets us apart from other living beings. Since we have conscience as a society we have dedicated ourselves to the transmission of culture. From mouth to ear, from generation to generation, through the music of writing and from any known artistic practice. Since the Internet has existed this phenomenon has multiplied becoming something intrinsic to the network. The creative chain is now a constant in any discipline from multimedia art through journalism to the creation of any kind of software. Ted Nelson, who was one of the creators of what we now know as the Internet, already imagined in 1957 the idea of being able to connect all the texts produced with a chain of links that would be useful to recognize the authors and when their works had been cited by other authors. This project, which Ted Nelson called Project Xanadu, was an idea too advanced to the technology of his time.

Consistently, we can not say that the idea of creative chains is entirely ours. We have given a name to the phenomenon "Creative Chains" and we have designed a solution technology able to realize a complete tracing of the digital creation. Today this is possible thanks to the elegant idea of S. Nakamoto to solve the problem of trust that existed in the operation of any distributed network.

How did the idea for the Creativechain platform come along?

We are people with knowledge in art and new technologies, we have been researching since long time ago on network theory and collective creation models. Five years ago, we started learning with Bitcoin's existence and its solution to solve the problem of trust in distributed networks. Then we thought, if that system would adapt to any kind of relationship between people and things, we could eliminate from the equation many of the intermediaries that decide, control and make our lives more expensive. That’s was the moment when we began to develop the idea of applying this technology to the digital content distribution sector.

The ICO is currently ongoing. What will the gathered funds be used for?

At Creativechain we use the ICO as a method to publicize the project and to make more people get involved. Unlike the rest of ICOs, Creativechain is already releasing code and tools to test the platform in the testnet phase before the ICO is finished. Multiplatform Wallets, Android App, Block Explorer, Pool… Users can even see and test the proof of concept of what will be the content explorer and Creativechain smart actions. This way, anyone can verify that the project is real and unstoppable and once the ICO is finished, the mainnet will start with a platform that is already working publicly without having to wait months and months to make sure that the project exists.

What comes after the ICO?

Start of the genesis block, distribution of CREAS to crowdfunders and release of version 1.0 of the platform for LINUX / MAC / WIN / IOS / ANDROID.