CORE MAGAZINE April 2017 | Page 35

creativechain

as a logo for his school the pentagonal star, a geometric figure where all parts are related to each other following the proportion of the golden section, there are many cases of artists who have used this proportion in their works of art. Phidias (500 BC) in the designs of the Parthenon or Leonardo da Vinci (1452 AD) in some of his paintings more known as the Gioconda or Vitruvian man are just some of the best known examples.

In visual aesthetics the reason for using this ratio is related to the attempt to achieve a pleasant and symmetrical perception of the forms and relationships that are generated between them.

Visual CREA is the visual standardization system of JSON data structures, produced by CREA's blockchain. This system is based on standard display rules that use the golden ratio to display data, documents or files on any digital display device.

Fair Indexing of Data

Creativechain's philosophy is to develop a content search system in blockchain as fair as possible for all users. For this, each day (range that can be reviewed by the consensus) all the nodes emit the data of interaction statistics and consumption of the platform.

- Number of requests to each type of content.

- Number of requests to each content.

- Number of searches per text string.

- Number of signatures received by type of signature.

-Traffic and frequency

These 5 indicators give millions of possibilities for each developer to take advantage of information as he pleases and generates the statistics that best suit him to determine trends in the distribution market.

These indicators allow you to create more realistic consumption statistics, since there is no possibility of manipulation by the platform.

In this way and unlike the other centralized platforms like Google or Amazon in Creativechain all the people have the same power of access to the information of the network without generating positions of privileges between users and distributors.

3D Data Navigation

It is the multidimensional visualization system that uses data structures as objetus or arrais with infinite multidimensional positions and possibilities. The data navigation structure in CREA's blockchain consists of 3 Dimensions. Each block of information can scroll through all dimensions depending on the configuration that the user sets according to their search criteria.

Example: The top-down navigation will correspond to the works of the author, left-right works related by keywords and inside-outside correspond to navigation in time by date of registration in the blockchain. This system allows to simply navigate in the public archive by applying the time dimension and thus check the order of registration and sealing over time.

Example:

D = Search Hash

P = Point in space

Z = Time

Rdw = Related with hash with who publish

Rdp = Related with the publish

p[d] [z] [rdp] [rdw]

Creativechain allows content creators to register and license their material and protect it from being unfairly used by companies or lawful individuals. Does creativechain offer any protection against piracy from anonymous actors?

Creativechain is not a platform that aims to provide a magic solution to solve the problem of "piracy" suffered by major Hollywood producers. The problem of non-compliance with copyright laws is as complex as culture itself. In order to find a fair and respectful model in relation to the exploitation of intellectual property, a political model had to be found in relation to the ownership of culture so that it was transversal to all citizens. At the moment there is no machine or software that can attempt to solve a philosophical conflict of this magnitude.

Creativechain is a platform that gives greater legal security to creators thanks to their methods of registration in the blockchain. In this way, you manage to protect the authorship and have a tool that allows you to claim your rights in the event that the original contents are published on other platforms in breach of copyright. At the same time, Creativechain is also a content distribution platform where you could upload content anonymously infringing the copyright. To do this, some conflict detection and mediation solutions are offered: data recognition and document hashing to verify that it is original content for Creativechain's network. All open source image and audio recognition systems available to detect duplicate files will be added to the platform.

Another tool that will incorporate the platform is the power of distributed social network. The platform integrates an international mediation channel formed by lawyers specialized in copyright. We have the collaboration of the social network SoldierLawyers in charge of connecting your social network with the platform. These specialized profiles will earn CREA as commission for conflict brokerage or personalized advice. In this way, users are protected by giving him power to claim his rights in case of conflict.

The idea of "creative chains" could perhaps be described as a representation of piece of content's evolution. Is this idea new or did it exist before?

It is an idea that has always existed in our society and possibly this is one of the main characteristics that sets us apart from other living beings. Since we have conscience as a society we have dedicated ourselves to the transmission of culture. From mouth to ear, from generation to generation, through the music of writing and from any known artistic practice. Since the Internet has existed this phenomenon has multiplied becoming something intrinsic to the network. The creative chain is now a constant in any discipline from multimedia art through journalism to the creation of any kind of software. Ted Nelson, who was one of the creators of what we now know as the Internet, already imagined in 1957 the idea of being able to connect all the texts produced with a chain of links that would be useful to recognize the authors and when their works had been cited by other authors. This project, which Ted Nelson called Project Xanadu, was an idea too advanced to the technology of his time.

Consistently, we can not say that the idea of creative chains is entirely ours. We have given a name to the phenomenon "Creative Chains" and we have designed a solution technology able to realize a complete tracing of the digital creation. Today this is possible thanks to the elegant idea of S. Nakamoto to solve the problem of trust that existed in the operation of any distributed network.

How did the idea for the Creativechain platform come along?

We are people with knowledge in art and new technologies, we have been researching since long time ago on network theory and collective creation models. Five years ago, we started learning with Bitcoin's existence and its solution to solve the problem of trust in distributed networks. Then we thought, if that system would adapt to any kind of relationship between people and things, we could eliminate from the equation many of the intermediaries that decide, control and make our lives more expensive. That’s was the moment when we began to develop the idea of applying this technology to the digital content distribution sector.

The ICO is currently ongoing. What will the gathered funds be used for?

At Creativechain we use the ICO as a method to publicize the project and to make more people get involved. Unlike the rest of ICOs, Creativechain is already releasing code and tools to test the platform in the testnet phase before the ICO is finished. Multiplatform Wallets, Android App, Block Explorer, Pool… Users can even see and test the proof of concept of what will be the content explorer and Creativechain smart actions. This way, anyone can verify that the project is real and unstoppable and once the ICO is finished, the mainnet will start with a platform that is already working publicly without having to wait months and months to make sure that the project exists.

What comes after the ICO?

Start of the genesis block, distribution of CREAS to crowdfunders and release of version 1.0 of the platform for LINUX / MAC / WIN / IOS / ANDROID.