social media
client name: High Tech Pet
Purpose of social media campaign
The group chose to implement a social media campaign to spread top of
mind awareness about the High Tech pet Power Pet Door. We chose
Instagram, Twitter, and Pinterest to conduct a giveaway for consumers to
participate in through one of the most accessible mediums, social media. We
also chose targeting our “Busy Bee” target market through social media as
opposed to more traditional home based mediums because they are always
on the go and a majority of their news and entertainment is sought out on their
smart phones, tablets or laptops.
Through Instagram and Twitter, followers
can tweet and post photos of their pet’s messes and using the hashtag
#htpetdisasters to immediately enter themselves in a monthly drawing for a
free Power Pet Door, installation included. On Pinterest, pinners can re-pin any
sponsored pins with the hashtag to enter in the drawing as well. The social
media accounts not only generate hype by offering giveaways but also pet
tips, promotions and more.
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