CopywritingFinal Dec. 2014 | Page 31

mobile game client name: High Tech Pet Justification of game selection We decided to go with a mobile game, assuming that the busy bee target audience would use it in their short bursts of free time. The majority of their time is spent in the office, so the short breaks that they have is set aside for leisure passtimes. We created a game where pac-man meets snake, resulting in a simple and entertaining game. The game will also function as a paid medium for advertisements between levels. Function of game The game that has been created is a prototype. On the following page are screenshots of the game’s current design. The dog must get to the blinking red dot (the collar) and get out the door (the Power Pet Electronic Pet Door) without getting hit by the colored balls (the messes/toys). If the dog is hit by one of the colored balls, then he must restart. The dog has three chances before the game is over. 31