hulu spot
client name: High Tech Pet
Network and series selection
The target audience, the busy bee, spends the daytime working. Therefore,
the target audience’s down time is in the evenings. This led us to seek out
latenight television shows. Jimmy Fallon, The Voice and Saturday Night Live
were in our list of preferred television shows. For this reason, we decided
to focus on the network rather than just one program. We selected CNN’s Hulu
network as the focus for our spots.
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