Theme 1: Pesky Pets
The first theme personifies the needy and destructive pets that are
left at home throughout the work day. The copy serves to give the consumer
a visual, rather than feeding them the exact issue.
For example, the copy “at least it’s on the tile,” is open ended and
leads the viewer to assume what the dog left on the tile.
Each board is visually cohesive with a simple blank background so that
the attention is directed toward the pet image. They each have a quote in
a handwritten font to make it seem more personalized. The colors are easy
on the eyes and match the logo. The call to action is to visit the website,
which is easy and simple to grasp for a quick glance.
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