CopywritingFinal Dec. 2014 | Page 17

television spot client name: High Tech Pet Title: The Petsorxist Date: October 31, 2014 Airdate: March, 2015 Producers: KC’s Creative VIDEO FS: Image of pets sitting on couch with homeowner, homeowner wearing crazy expression (0:03) FS: cut to light pouring into a dark room through door (0:03) FS: cut to messy room (0:01) FS: cut to torn up dog bed (0:01) FS: cut to bent blinds (0:01) FS: cut to wide-eyed homeowner (0:01) HA: cut to dog wagging tail (0:02) CU: cut to hand lifting saw(0:02) CU: cut to hand lifting hammer (0:02) LA: cut to homeowner approaching pets with collars maniacally (0:03) FS: cut to homeowner laughing with saw and hammer in hands (0:03) MCU: Door opens automatically and dog enters into home, followed by cat (0:05) MCU: Homeowner smiling at pet, looking at peace, with logo superimposed in right corner (0:03) 17 AUDIO VO: (DEEP MOVIE TRAILER VOICE) HIGH TECH PET PRESENTS THE PETSORXIST SFX: DOOR OPENING SQUEAK MUSIC: PSYCHO THEME SONG VO: THE SOLUTION IS SIMPLE MUSIC: SHOWER SCENE MUSIC SFX: SAW CUTTING SFX: HAMMER THUDS SFX: CRAZY LAUGH VO: DON’T GO PSYCHO. WITH POWER PET ELECTRONIC PET DOORS. THE DOOR IS ALWAYS OPEN. GO TO HIGH-TECH-PET-DOT-COM TO ORDER YOURS TODAY. H-I-T-E-C-P-E-T-DOT-COM