Summary
According to the MarketsandMarkets forecast, the contextual
advertising market is expected to be worth USD 125.79 billion in
2018 and is likely to reach USD 297.68 billion by 2023, at a CAGR of
18.80% between 2018 and 2023. The major factors driving the
growth of the market include increasing number of social media
users, personalized marketing strategies, and growing trend of
mobile advertisement.
Based on type, activity-based advertising is expected to account for
the largest share of the overall contextual advertising market in
2018. Activity-based advertising is a type of contextual advertising
that is done based on users’ browsing history and cookies. This type
of advertising typically comprises graphics, logos, pictures, and
texts, among others. These advertisements appear on webpages, e-
mails, and instant messaging (IM) applications.