Contextual Advertising
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The research methodology used to estimate and forecast the market size begins by
capturing the revenues of key players and their shares in the market. Calculations based
on this led to the overall market size. After arriving at the overall market size, the total
market has been split into several segments and subsegments, which have then been
verified through primary research by conducting extensive interviews with industry experts
such as CEOs, VPs, directors, and executives. The data triangulation and market
breakdown procedures have been employed to complete the overall market engineering
process and arrive at the exact statistics for all segments and subsegments. The
breakdown of profiles of the primary respondents has been depicted in the following
figure. In addition, few organizations associated with the market include Digital Advertising
Alliance and American Marketing Association.