Inside of Report
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33 market data tables.
45 figures spread through 123 pages.
in-depth TOC on "Contextual Advertising Market - Global Forecast to
2023"
• North America holds the largest share of the contextual advertising market. This can be
attributed to the presence of key players such as Google (US), Facebook (US), and
Microsoft (US) in the region. In North America, there is a large number of social media and
smartphone users, and the spending on advertisements is exceptionally high compared
with other regions. In addition, penetration of mobile devices is high in the US, followed by
Canada; this provides marketers a stronger channel to target potential customers.
• Activity-based advertising is a type of contextual advertising that is done based on users’
browsing history and cookies. The largest market share of activity-based advertising can
be attributed to the growing number of internet users. The demand for display advertising
is increasing as it is the era of social media and predictive and customer behavioral
analytics. If internet users search or read something on the World Wide Web, their
mobile/PC screens would start displaying advertisements according to their interests or
previously accessed browsing information.