About our Report
• The contextual advertising market is expected to be worth USD
125.79 billion in 2018 and is likely to reach USD 297.68 billion by
2023, at a CAGR of 18.80% between 2018 and 2023. The growth
of this market is driven by increasing number of social media
users, personalized marketing strategies, and growing trend of
mobile advertisement among others.
• The report covers the contextual advertising market based on
type, deployment, industry, and geography.
• Based on type, activity-based advertising is expected to account
for the largest share of the overall contextual advertising market
in 2018. Activity-based advertising is a type of contextual
advertising that is done based on users’ browsing history and
cookies. This type of advertising typically comprises graphics,
logos, pictures, and texts, among others. These advertisements
appear on webpages, e-mails, and instant messaging (IM)
applications.