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legitimate services.
l ‘Cost Sensitives’ (11%)
have little discretionary
income, but enjoy movies
and view pirated copies
because it is a cheap
entertainment option. They
are willing to buy legitimate
copies based on moral
considerations, fear of legal
consequences or simply the
desire to see a particular
movie.
Majority of
Australians support
piracy crackdown
A majority of Australians
believe individuals involved in
the supply of pirated television
should be prosecuted and
punished, according to research
conducted by market research
company Auspoll.
Sixty per cent of respondents
agreed that individuals who
facilitate piracy should face
prosecution. Only 11%
disagreed.
Fifty-three per cent believe
government should ‘do more’ to
prevent television piracy, with
only 12% in disagreement.
According to the Australian
Subscription Television and
Radio Association (ASTRA) the body representing
subscription television
platforms, the operators of
more than 50 independent TV
channels, advertising sales
agencies and equipment
manufacturers - the results lend
support to government
proposals to shut down pirate
websites and enlist Internet
Service Providers (ISPs) in the
battle against piracy.
“By proposing tougher
measures to crack down on
piracy, the Government is
reflecting the views of a
majority of Australians who
believe that piracy is theft,” said
ASTRA CEO, Andrew Maiden.
“The majority of Australians
will welcome measures that
improve education about piracy
and encourage ISPs to take
reasonable steps to prevent it.
Those who download pirate
television content are not only
12 ContentSecurity
breaking the law, they are
undermining investment in
local television production and
jeopardising the jobs of
paying to see movies alongside
stealing them, prolific movie
pirates also tend to be
wealthier, less worried about
People who illegally download billions of
pounds worth of movies also love going to
the cinema and don't mind paying to watch
movies
Australians who work in the
sector,” he declared.
Maiden said the subscription
television sector would work
constructively with ISPs to
ensure new measures were
widely supported and the cost
of any scheme fairly shared
between content owners and
ISPs.
He added that the
subscription television sector
recognised that content owners
could address the problem of
piracy through supply-side
measures. “Already the
subscription television sector
has taken major steps by
making content available faster,
cheaper and more conveniently.
The industry will continue
taking supply-side steps that
make it easier for Australian
television viewers to act
lawfully. But the fact that
someone may wish services
were cheaper or offered on
different terms is no better an
excuse for piracy than for
shoplifting,” he concluded.
Online movie pirates
also happy to pay
People who illegally download
billions of pounds worth of
movies also love going to the
cinema and don't mind paying
to watch movies, according to
recent academic research
published in the Journal of
Behavioural and Experimental
Economics.
In the first study to examine
the differences between movie
and music pirates, the key
finding was those who steal
movies seem to be an entirely
different breed from those who
steal music.In addition to movie
pirates being less likely to stop
being caught and more likely to
cut down their piracy if they
think they are harming the
industry.
The research, by Dr Joe Cox
and Professor Alan Collins,
economists at the University of
Portsmouth, also found that
compared to those who steal
music, movie pirates are more
likely to live in large cities and
be ‘early adopters’ of new
technology.
The researchers analysed
results from a survey of more
than 6,000 people aged seven
to 84 to examine the attitudes
of those who illegally download
movies and music from the
Internet.
On ave