global_global 03/10/2014 03:03 Page 2
IP Sport Crime organised by
OHIM (Office for Harmonisation
in the Internal Market) and
Europol.
AAPA members Christine
Maury-Panis from Viaccess-Orca
and Andreas Rudloff from Sky
Deutschland outlined the
challenges of card sharing and
illegal streaming to over 90
delegates from law enforcement
agencies, including the police,
prosecutors and customs bodies,
as well as private sector
stakeholders. It was made clear
that the broadcast and online
distribution of sports content
forms a significant part of the
sports and pay-TV businesses.
Consequently online piracy,
whether in the form of card
sharing or streaming, is a serious
crime, damaging both sports rights
holders and
pay-TV
operators.
Addressing
delegates from Brazil, the United
States, Ukraine and EU Member
States, AAPA stressed the need for
swift and effective cross-border
enforcement action, including
access to essential information,
suggesting that current legal
processes were cumbersome and
too slow. Moreover, differences in
the implementation of laws in EU
Member States mean that crossborder action can be difficult.
Equipping law enforcement
agencies with knowledge and
expertise about card sharing and
illegal streaming, both
infringements committed via the
internet, helps to make anti-piracy
activity more effective. Such
expertise will also facilitate
enforcement against IPR
infringements of physical goods
where there is growing use of the
internet for distribution and illegal
sales.
LESSONS. “AAPA welcomes the
opportunity to participate in the
OHIM-Europol know-how
conferences,” said executive
director of AAPA Sheila Cassells.
“These are valuable sessions which
bring together private and public
stakeholders facing the same
problem. This allows us to share
our members’ extensive knowledge
and experience with the
enforcement agencies, which are
the essential element in successful
anti-piracy activity. AAPA is also
pleased to be able to exchange
information about Internet- based
piracy with stakeholders who are
now seeing a growing trend in
Internet distribution and sales of
counterfeited goods.”
solutions to the problem of IP
infringement – solutions that
benefit creators and consumers
alike. “We know that we, the
content producing industries,
must provide consumers with
legal access to more content. And
every day, the movie and TV
industries are working hard to
develop innovative and consumerfriendly platforms to deliver the
content audiences want to see –
while also ensuring that those
who have laboured to make that
content, are compensated. As a
result we have seen a global
explosion in legal online services,”
he advised.
“As the creators of movies and
television programmes loved by
audiences everywhere, the global
film and TV industry relies on
intellectual property – especially
copyright – to bring
these stories to life in
an ever-growing variety
of ways. I cannot stress
enough the importance of
educating young people
everywhere about the significant
time and effort that goes into the
creation of these television and
cinematic wonders.”
“We need to educate people
everywhere that the movie and
television industry is more than
big stars and red carpets. It is the
hundreds of people it takes to
make a TV show or single film –
carpenters, sound and lighting
engineers, costume designers,
truck drivers, electricians and so
many others. So when you steal a
movie or TV show by whatever
means, it is those hard working
men and women who are the real
victims,” he declared.
REVIEWS. He suggested that as
important as educating the public
is, however, strong copyright
protections needed to be in place
for that education to be truly
effective. “As you are no doubt
aware, ‘copyright reviews’ are
occurring around the world today
– in the United States, Brazil,
Australia, Brussels, and yes, here
in the United Kingdom as well.”
According to Dodd, for far too
many, unfortunately, such
‘reviews’ are seen as an
opportunity to weaken the
copyright and intellectual
property protections that have
“Tackling copyright infringement is a
complex issue.”- Steve Dalby, iiNET
10 ContentSecurity
Senator Chris Dodd, Chairman
and CEO of the Motion Picture
Association of America (MPAA),
has praised the efforts of the UK in
its work on strengthening
copyright protection while
expressing his hope that
governments around the globe will
respon