Content Security 2015

contentsecurity2209v2_cs 26/09/2015 17:25 Page 1 EUROMEDIA 2015 ContentSecurity Facebook cracks down on video piracy acebook has responded to the concerns of its content partners over content misuse by enhancing its rights management tools better to empower creators to control how their videos are shared on Facebook. In a Blog Post, Facebook says that over the past year, video has grown quickly and significantly on Facebook. “We’re seeing more videos being shared by people, publishers and advertisers than ever before. For publishers in particular, our community of nearly 1.5 billion people means video creators are able to reach a vast audience and cultivate relationships with new fans on the platform.” “At the same time, we’ve heard from some of our content partners that third parties too frequently misuse their content on Facebook. For instance, publishers have told us that their videos are sometimes uploaded directly to Facebook without their permission. This practice has been called 'freebooting', and it’s not fair to those who work hard to create amazing videos. We want creators to get credit for the videos that they own. To address this, we have been exploring ways to enhance our rights management tools to better empower creators to control how their videos are shared on Facebook.” “We have an established foundation in place today. Videos uploaded to Facebook are run through the Audible Magic system, which uses audio fingerprinting technology to help identify and prevent unauthorized videos from making their way onto the platform. We have reporting tools that enable content owners to tell us when someone has uploaded their video without permission, and we promptly remove F those videos in response to valid reports. And our IP policies ensure that people that repeatedly post content without permission are held responsible for their actions.” “But, as video grows on Facebook, we’ve heard from some video publishers that there are ways in which we can be doing a better job. We’ve listened to this feedback, and we’re taking steps in response. We’re working with Audible Magic to enhance the way that system works with Facebook, including improving the intake of content intended to be blocked from our platform. And we’re making improvements to our existing procedures so that infringing content can be reported and removed more efficiently, and to keep repeat infringers off our service.” “These existing measures work well for many creators, but some publishers with particular needs, including creators whose videos have gone viral, have been asking for more tools. To this end, we have been building new video matching technology that will be available to a subset of creators. This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across Pages, profiles, groups, and geographies. Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.” “We will soon begin testing the beta version of this matching technology with a small group of partners, including media companies, multichannel networks and individual video creators. Feedback from our partners is critical, and we’re eager to iterate and improve the system over the coming months. We also plan to make this technology available to more partners in the future, as well as to continue to build upon our already-existing tools.” “We have been building new video matching technology that will be available to a subset of creators.” “This is just the beginning. In the longterm, our goal is to provide a comprehensive video management system that fits the needs of our partners. This will take time, but we’re working on it, and we’re committed,” it confirms. Premier League: EC rights review ‘reckless’ A senior executive of the English Premier League has severely criticised European Commission plans to equalise the prices and availability of digital entertainment across member countries. Speaking at a Westminster Media Forum Keynote Seminar on EU copyright reform and the digital single market, Bill Bush, Executive Director, said that when the League goes around Europe and offers panEuropean rights for football coverage, it has no takers, because local broadcasters, who know and are deeply embedded in cultural and market circumstances of their fans, can form the judgement in a way that the Premier League can not. “They want different matches, they want different pre-match and different post-match … We are driven by the consumer. We are not imposing our views and our matches on them.” He warned that a pan-European supplier would find it much harder to differentiate for local tastes and preferences, adding that the Premier League was the most successful cross-border audiovisual product in the EU.