contentsecurity2209v2_cs 26/09/2015 17:25 Page 1
EUROMEDIA
2015
ContentSecurity
Facebook cracks
down on video piracy
acebook has responded to the
concerns of its content partners
over content misuse by
enhancing its rights management tools
better to empower creators to control
how their videos are shared on
Facebook.
In a Blog Post, Facebook says that over the
past year, video has grown quickly and
significantly on Facebook. “We’re seeing more
videos being shared by people, publishers and
advertisers than ever before. For publishers in
particular, our
community of nearly
1.5 billion people
means video creators
are able to reach a
vast audience and
cultivate relationships
with new fans on the
platform.”
“At the same time,
we’ve heard from some of our content partners
that third parties too frequently misuse their
content on Facebook. For instance, publishers
have told us that their videos are sometimes
uploaded directly to Facebook without their
permission. This practice has been called
'freebooting', and it’s not fair to those who
work hard to create amazing videos. We want
creators to get credit
for the videos that they
own. To address this,
we have been exploring
ways to enhance our
rights management
tools to better empower
creators to control how their videos are shared
on Facebook.”
“We have an established foundation in
place today. Videos uploaded to Facebook are
run through the Audible Magic system, which
uses audio fingerprinting technology to help
identify and prevent unauthorized videos from
making their way onto the platform. We have
reporting tools that enable content owners to
tell us when someone has uploaded their video
without permission, and we promptly remove
F
those videos in response to valid reports. And
our IP policies ensure that people that
repeatedly post content without permission
are held responsible for their actions.”
“But, as video grows on Facebook, we’ve
heard from some video publishers that there
are ways in which we can be doing a better job.
We’ve listened to this feedback, and we’re
taking steps in response. We’re working with
Audible Magic to enhance the way that system
works with Facebook, including improving the
intake of content intended to be blocked from
our platform. And we’re
making improvements to our
existing procedures so that
infringing content can be
reported and removed more
efficiently, and to keep repeat
infringers off our service.”
“These existing measures
work well for many creators,
but some publishers with
particular needs, including creators whose
videos have gone viral, have been asking for
more tools. To this end, we have been building
new video matching technology that will be
available to a subset of creators. This
technology is tailored to our platform, and will
allow these creators to identify matches of
their videos on Facebook across Pages,
profiles, groups, and
geographies. Our matching tool
will evaluate millions of video
uploads quickly and accurately,
and when matches are
surfaced, publishers will be
able to report them to us for
removal.”
“We will soon begin testing the beta version
of this matching technology with a small group
of partners, including media companies, multichannel networks and individual video
creators. Feedback from our partners is
critical, and we’re eager to iterate and improve
the system over the coming months. We also
plan to make this technology available to more
partners in the future, as well as to continue to
build upon our already-existing tools.”
“We have been
building new video
matching technology
that will be available
to a subset of
creators.”
“This is just the beginning. In the longterm, our goal is to provide a comprehensive
video management system that fits the needs
of our partners. This will take time, but we’re
working on it, and we’re committed,” it
confirms.
Premier League: EC rights
review ‘reckless’
A senior executive of the English
Premier League has severely
criticised European Commission
plans to equalise the prices and
availability of digital entertainment
across member countries.
Speaking at a Westminster Media
Forum Keynote Seminar on EU
copyright reform and the digital
single market, Bill Bush, Executive
Director, said that when the League
goes around Europe and offers panEuropean rights for football coverage,
it has no takers, because local
broadcasters, who know and are
deeply embedded in cultural and
market circumstances of their fans,
can form the judgement in a way that
the Premier League can not. “They
want different matches, they want
different pre-match and different
post-match … We are driven by the
consumer. We are not imposing our
views and our matches on them.”
He warned that a pan-European
supplier would find it much harder to
differentiate for local tastes and
preferences, adding that the Premier
League was the most successful
cross-border audiovisual product in
the EU.