contentsecurity2209v2_cs 25/09/2015 17:31 Page 2
US cinemas screen MPAA creativity
awareness videos
merican movie
theatre chain AMC
Theatres is airing
the MPAA’s ‘I Make Movies’
video series nationwide to
raise audience awareness
about the hard work and
creativity behind-the-scenes
of the motion picture and
television industry, along
with the importance of
viewing content
legitimately.
AMC Theatres consists of
more than 300 locations
nationwide that welcome
approximately 200 million
guests annually. The news comes
A
Industry’ remarks at CinemaCon
in April 2015.
The I Make Movies series of
short videos profiles men and
women behind-the-scenes of
major motion picture
productions, telling personal
stories that exhibit their
creativity and the value of their
craft. The series also points
towards WhereToWatch.com,
the MPAA’s one-stop search tool
that makes it easier for
consumers to find content in
theatres or online, while also
rewarding the creators
responsible for bringing the
stories from script to screen.
“We’re very
grateful to have
the support of
AMC Theatres,
along with
independent
theaters around
the country, to
promote our ‘I
Make Movies’ series,” stated
Dodd. “Each year, and this year
in particular, audiences flock to
theatres to see incredible stories
told on the big screen. This latest
effort will help inform those
movie-goers that watching films
in theaters and through
legitimate online services is
important for supporting the
kind of creativity exhibited by
the nearly 2 million American
men and women that work in
our industry.”
Elizabeth F. Frank,
Executive Vice President and
Chief Content & Programming
Officer, AMC Theatres, said the
company “strongly supports”
the MPAA’s efforts to
encourage movie-going.
In addition to AMC
Theatres, the MPAA is also
promoting the initiative with a
number of independent
theatres around the country,
ranging from the historic Ritz
Theatre (1929) in Hinton, West
Virginia to Act V Theatres in
Cornelius, Oregon.
The
initiative
mirrors
that of the
UK’s
Industry
Trust for
IP
Awareness,
which
launched ‘Moments Worth
Paying For’ in February 2011,
with the aim of capitalising on
audiences’ passion for film and
TV content to inspire greater
respect for copyright and the
value of creative works. It
celebrates the intense emotional
payback of great viewing
experien