Content Security 2015 | Page 20

conax2409_conax 25/09/2015 17:32 Page 1 While the current Linux-based hybrid STBs have been able to provide satisfactory services in most cases, the emergence of Android as an operating system for hybrid STBs and as a platform for Smart TVs is changing the broadcast-OTT service game, according to Conax. Android: a game-changer for hybrid pay-TV operations riven by growing consumer popularity, the ability to provide additional rich and user friendly features and access to a wide range of apps, Android is rapidly becoming a very desirable operating system for hybrid STBs. Thus, hybrid STBs based on Android OS and Android TV are becoming increasingly attractive for pay-TV operators looking to enhance a combined broadcast-OTT service offering consumers a wider range of entertainment services. D Android OS As of 2015, Android has the largest installed base of all operating systems. According to an estimate by Statistica, Android smartphones had an installed base of 1.6 billion devices in 2014, 75% of the estimated total number of smartphones worldwide. Android’s popularity is based on its ready-made, low-cost, and highly customisable design. Its open environment enables developers to use the source code to design new and advanced features and functions, or to bring Android to devices that have 20 ContentSecurity traditionally used other operating systems, such as hybrid STBs. Android TV Android TV, a platform for smart TVs based on Android 5.0 (‘Lollipop’) mobile operating system, is specifically developed to provide a full Android experience on TV devices. In other words, Android TV is Android OS enhanced with basic middleware and a full user interface for smart TVs, game consoles, and hybrid STBs. Developed to meet the growing demand for easy ‘one stop shop’ access to entertainment and gaming with excellent user interface on TV devices, Android bri