BRINGING
OUT THE
BEST IN
CONTENT
As an editor, your task is to
fine - tune and bring out the
best from this draft. First drafts
aren’t perfect. Your draft isn’t
ready before you let at least
3 personas read and edit it.
These personas also have
checklists which help you
guide for the changes that
need to be taken care of
before they’re ready to
publish. We leave you with
three personas to begin with
and a few guiding questions,
you can add more such
personas as you intuitively start
using this process that makes
editing intuitive, bringing out
lucid, targeted, personalized
and crisp pieces.