INTEREST INTRIGUE INFORM WHEN YOU INTRODUCE
ADDRESS
PAIN
POINTS
When you begin the piece by
addressing the pain points, you
speak directly to the audience.
You give them a reason to stay
and read how whatever it is that
you’re writing about solves their
problem - or creates a need in
the first place
USE
STATISTICS
WISELY
Facts and figures are nothing
unless we put them into
perspective, by really showing
how it affects someone reading.
For instance, rather than saying
33% of the poplation suffers from
X, we can articulate it as 1 in 3
people amongst us suffers from X.
| STRUCTURE
USE
ENGAGING
ANECDOTES
Writing, marketing, blogging - it is all
about compelling story telling. Define
a situation, something that happened
to you, something you read about in
the research, someone you met or
from the brand/organization’s social
media stories, comments, feedback
or customer testimonials.
ADD
CREDIBILITY
Credibility comes with the right kind of
resources, references and citations that
provide information. When you add
quotes, research statements, ideas, peices
from major players / role models in the
industry for potential readers,the reader is
intrigued and you’ve sparked an interest!
Like, quoting Gary Vee for social media
marketing.